An exploration study to find important factors influencing on brand in car accessory market

Supplying car accessory is one of the most important growing industries in the world. Every year, millions of cars are produced and people need to have the access to necessary car accessory. In this paper, we present an exploration study to detect important factors influencing car accessory market....

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Bibliographic Details
Main Authors: Naser Azad, Seyed Mohsen Seyed Aliakbar, Majid Tavassoli, Mohammad Reza Jafar Zadeh
Format: Article
Language:English
Published: Growing Science 2013-08-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/msl_2013_218.pdf