Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo
The purpose of this study is to determine the effect of destination images consisting of cognitive images, unique images and affective images on loyalty through visitor satisfaction at Mount Bromo natural tourism destinations. This type of research is explanatory research and data collection techniq...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Merdeka Malang
2020-06-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/4246/pdf |
| _version_ | 1818326550718709760 |
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| author | Syarif Hidayatullah Irany Windhyastiti Ryan Gerry Patalo Ike Kusdyah Rachmawati |
| author_facet | Syarif Hidayatullah Irany Windhyastiti Ryan Gerry Patalo Ike Kusdyah Rachmawati |
| author_sort | Syarif Hidayatullah |
| collection | DOAJ |
| description | The purpose of this study is to determine the effect of destination images consisting of cognitive images, unique images and affective images on loyalty through visitor satisfaction at Mount Bromo natural tourism destinations. This type of research is explanatory research and data collection techniques through questionnaires. The sampling technique uses the purposive sampling technique with the characteristics of people who have been to Mount Bromo. The sample in this study amounted to 110 respondents. The analysis technique uses hypothesis testing and the two model multiple regression test. Results of research show that cognitive imagery, unique imagery and affective imagery have a significant effect on visitor satisfaction, furthermore cognitive imagery and affective imagery have a significant effect on visitor loyalty while unique images have no significant effect on visitor loyalty. If seen from the indirect effect, the results of cognitive image and unique image have a significant effect on loyalty through visitor satisfaction, while affective image does not affect loyalty through visitor satisfaction. |
| first_indexed | 2024-12-13T12:02:10Z |
| format | Article |
| id | doaj.art-15d7d1b9723543128f690e7e9df64c61 |
| institution | Directory Open Access Journal |
| issn | 2301-9093 2540-8259 |
| language | Indonesian |
| last_indexed | 2024-12-13T12:02:10Z |
| publishDate | 2020-06-01 |
| publisher | Universitas Merdeka Malang |
| record_format | Article |
| series | Jurnal Manajemen Dan Kewirausahaan |
| spelling | doaj.art-15d7d1b9723543128f690e7e9df64c612022-12-21T23:47:04ZindUniversitas Merdeka MalangJurnal Manajemen Dan Kewirausahaan2301-90932540-82592020-06-018196108https://doi.org/10.26905/jmdk.v8i1.4246Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung BromoSyarif Hidayatullah0Irany Windhyastiti1Ryan Gerry Patalo2Ike Kusdyah Rachmawati3Universitas Merdeka MalangUniversitas Merdeka MalangUniversitas Merdeka MalangInstitut Teknologi dan Bisnis Asia MalangThe purpose of this study is to determine the effect of destination images consisting of cognitive images, unique images and affective images on loyalty through visitor satisfaction at Mount Bromo natural tourism destinations. This type of research is explanatory research and data collection techniques through questionnaires. The sampling technique uses the purposive sampling technique with the characteristics of people who have been to Mount Bromo. The sample in this study amounted to 110 respondents. The analysis technique uses hypothesis testing and the two model multiple regression test. Results of research show that cognitive imagery, unique imagery and affective imagery have a significant effect on visitor satisfaction, furthermore cognitive imagery and affective imagery have a significant effect on visitor loyalty while unique images have no significant effect on visitor loyalty. If seen from the indirect effect, the results of cognitive image and unique image have a significant effect on loyalty through visitor satisfaction, while affective image does not affect loyalty through visitor satisfaction.http://jurnal.unmer.ac.id/index.php/jmdk/article/view/4246/pdfaffective imagecognitive imagedestination imageloyaltysatisfactionunique image |
| spellingShingle | Syarif Hidayatullah Irany Windhyastiti Ryan Gerry Patalo Ike Kusdyah Rachmawati Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo Jurnal Manajemen Dan Kewirausahaan affective image cognitive image destination image loyalty satisfaction unique image |
| title | Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo |
| title_full | Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo |
| title_fullStr | Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo |
| title_full_unstemmed | Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo |
| title_short | Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo |
| title_sort | citra destinasi pengaruhnya terhadap kepuasan dan loyalitas wisatawan yang berkunjung ke gunung bromo |
| topic | affective image cognitive image destination image loyalty satisfaction unique image |
| url | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/4246/pdf |
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