RELATIONAL MARKETING ACTIVITIES IN THE SCALE OF ATAKÖY MARINA ISTANBUL
As it is known main purpose of the modern marketing is to create a satisfied and loyalty customer. First requirement of the relationship marketing is to create lifelong customer, means to create a customer with happiness, satisfaction and loyalty. Marina management is a type of tourism facility admi...
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| Format: | Article |
| Language: | English |
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Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2019-06-01
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| Series: | Journal of International Trade, Logistics and Law |
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| Online Access: | http://www.jital.org/index.php/jital/article/view/116/pdf_68 |