Targeting Niche Tourism Using Niche Media: Expanding the Media in a Digital Era towards the Hashtag Generation
Niche tourism is an umbrella term to show that certain activities serve a specialized segment of the tourism industry for their tourists. Facing new direction in tourism, a niche market also needs a niche marketing medium. This paper shows how certain media used to gather information for destination...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-12-01
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| Series: | Proceedings |
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| Online Access: | https://www.mdpi.com/2504-3900/83/1/39 |