Unified Digital Business-Models of Platform and Ecosystem Participants
Accumulated experience and advanced technologies provide an opportunity for the bank to develop new methods of competition and, therefore, to design new business-models. It is promoted by fast proliferation of digital platforms and ecosystems. The article studies different approaches to identifying...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2022-06-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/1335 |
| _version_ | 1826571566874361856 |
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| author | O. E. Kalenov |
| author_facet | O. E. Kalenov |
| author_sort | O. E. Kalenov |
| collection | DOAJ |
| description | Accumulated experience and advanced technologies provide an opportunity for the bank to develop new methods of competition and, therefore, to design new business-models. It is promoted by fast proliferation of digital platforms and ecosystems. The article studies different approaches to identifying business-models on whose foundations it is possible to form the concept of the digital business-model. The author points out to two principle elements of digital economy: the platform as the initial stage and the ecosystem as a more sophisticated stage. On this foundation the author, having taken A. Osterwald and I. Pinie model, develops unified digital businessmodels for the following participants: the platform owner, the ecosystem owner, the supplier in the platform/ecosystem and provides them with detailed characteristics. The article underlines that fast success of these business-models is stipulated by such things as network and ecosystem effect. Apart from this, key factors of digital ecosystem competition are shown, among them the author highlights positioning in customer’s eyes, a set of services that can meet customer’s needs, possibility to provide personalized content, convenience of using the ecosystem. The conclusion about further prospects of developing platform and ecosystem business-models is made |
| first_indexed | 2024-03-12T03:27:36Z |
| format | Article |
| id | doaj.art-15ec182d4d8146688576ee4cd0712a2b |
| institution | Directory Open Access Journal |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| last_indexed | 2025-03-14T12:13:10Z |
| publishDate | 2022-06-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj.art-15ec182d4d8146688576ee4cd0712a2b2025-03-02T09:37:01ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512022-06-0103525910.21686/2413-2829-2022-3-52-59957Unified Digital Business-Models of Platform and Ecosystem ParticipantsO. E. Kalenov0Plekhanov Russian University of Economics, MoscowAccumulated experience and advanced technologies provide an opportunity for the bank to develop new methods of competition and, therefore, to design new business-models. It is promoted by fast proliferation of digital platforms and ecosystems. The article studies different approaches to identifying business-models on whose foundations it is possible to form the concept of the digital business-model. The author points out to two principle elements of digital economy: the platform as the initial stage and the ecosystem as a more sophisticated stage. On this foundation the author, having taken A. Osterwald and I. Pinie model, develops unified digital businessmodels for the following participants: the platform owner, the ecosystem owner, the supplier in the platform/ecosystem and provides them with detailed characteristics. The article underlines that fast success of these business-models is stipulated by such things as network and ecosystem effect. Apart from this, key factors of digital ecosystem competition are shown, among them the author highlights positioning in customer’s eyes, a set of services that can meet customer’s needs, possibility to provide personalized content, convenience of using the ecosystem. The conclusion about further prospects of developing platform and ecosystem business-models is madehttps://vest.rea.ru/jour/article/view/1335digitalizationecosystemplatformsuppliersvaluable offercustomers |
| spellingShingle | O. E. Kalenov Unified Digital Business-Models of Platform and Ecosystem Participants Вестник Российского экономического университета имени Г. В. Плеханова digitalization ecosystem platform suppliers valuable offer customers |
| title | Unified Digital Business-Models of Platform and Ecosystem Participants |
| title_full | Unified Digital Business-Models of Platform and Ecosystem Participants |
| title_fullStr | Unified Digital Business-Models of Platform and Ecosystem Participants |
| title_full_unstemmed | Unified Digital Business-Models of Platform and Ecosystem Participants |
| title_short | Unified Digital Business-Models of Platform and Ecosystem Participants |
| title_sort | unified digital business models of platform and ecosystem participants |
| topic | digitalization ecosystem platform suppliers valuable offer customers |
| url | https://vest.rea.ru/jour/article/view/1335 |
| work_keys_str_mv | AT oekalenov unifieddigitalbusinessmodelsofplatformandecosystemparticipants |