Trust and the sharing economy
Trust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-01-01
|
| Series: | Digital Business |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S266695442200028X |
| _version_ | 1811298190827192320 |
|---|---|
| author | Louise Pelgander Christina Öberg Louise Barkenäs |
| author_facet | Louise Pelgander Christina Öberg Louise Barkenäs |
| author_sort | Louise Pelgander |
| collection | DOAJ |
| description | Trust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby approaching trust empirically rather than theoretically. Focusing on user trust, this paper investigates how trust constructs from relational interactions manifest in the sharing economy. This paper bridges sharing economy research with trust as a theoretical construct to investigate the well-established variables of ability, benevolence and integrity as components of trust in the sharing economy. The paper is based on a questionnaire survey of 175 users of Uber's co-driving service UberPop. Descriptive and regression analyses were conducted focusing on user trust in the platform and providers. The findings indicate how trust in transactional exchanges is shaped differently compared with trust in relational interactions. User trust in providers, which diminishes over time, is based on emotional traits, while user trust in the platform is based on functional components. The platform and providers thereby complement each other in terms of the trust created. This paper contributes to research on trust by focusing on trust in transactional exchanges, and to research on the sharing economy by investigating trust based on theoretical constructs. |
| first_indexed | 2024-04-13T06:15:55Z |
| format | Article |
| id | doaj.art-15fa6271319c4a7090b86403c51b7fa7 |
| institution | Directory Open Access Journal |
| issn | 2666-9544 |
| language | English |
| last_indexed | 2024-04-13T06:15:55Z |
| publishDate | 2022-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Digital Business |
| spelling | doaj.art-15fa6271319c4a7090b86403c51b7fa72022-12-22T02:58:49ZengElsevierDigital Business2666-95442022-01-0122100048Trust and the sharing economyLouise Pelgander0Christina Öberg1Louise Barkenäs2Örebro University, School of Business, SE-701 82 Örebro, SwedenKarlstad University, CTF Service Research Center, SE-651 88 Karlstad, Sweden; The Ratio Institute, P.O. Box 3203, SE-103 64 Stockholm, Sweden; Corresponding author at: Karlstad University, CTF Service Research Center, SE-651 88 Karlstad, Sweden.Schibsted Marketing Services, Stockholm, SwedenTrust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby approaching trust empirically rather than theoretically. Focusing on user trust, this paper investigates how trust constructs from relational interactions manifest in the sharing economy. This paper bridges sharing economy research with trust as a theoretical construct to investigate the well-established variables of ability, benevolence and integrity as components of trust in the sharing economy. The paper is based on a questionnaire survey of 175 users of Uber's co-driving service UberPop. Descriptive and regression analyses were conducted focusing on user trust in the platform and providers. The findings indicate how trust in transactional exchanges is shaped differently compared with trust in relational interactions. User trust in providers, which diminishes over time, is based on emotional traits, while user trust in the platform is based on functional components. The platform and providers thereby complement each other in terms of the trust created. This paper contributes to research on trust by focusing on trust in transactional exchanges, and to research on the sharing economy by investigating trust based on theoretical constructs.http://www.sciencedirect.com/science/article/pii/S266695442200028XCo-ridingLiterature reviewSharing economySurveyTrust |
| spellingShingle | Louise Pelgander Christina Öberg Louise Barkenäs Trust and the sharing economy Digital Business Co-riding Literature review Sharing economy Survey Trust |
| title | Trust and the sharing economy |
| title_full | Trust and the sharing economy |
| title_fullStr | Trust and the sharing economy |
| title_full_unstemmed | Trust and the sharing economy |
| title_short | Trust and the sharing economy |
| title_sort | trust and the sharing economy |
| topic | Co-riding Literature review Sharing economy Survey Trust |
| url | http://www.sciencedirect.com/science/article/pii/S266695442200028X |
| work_keys_str_mv | AT louisepelgander trustandthesharingeconomy AT christinaoberg trustandthesharingeconomy AT louisebarkenas trustandthesharingeconomy |