Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication
The purpose of the service is to increase the added value of products on organic vegetables in the Perumahan Bulan Terang Utama, Malang City. Organic and superior vegetable products in the Perumahan Bulan Terang Utama include mustard greens, chilies, telang flowers. The activity is based on the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Brawijaya
2022-12-01
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| Series: | Journal of Interdisciplinary Socio Economic and Community Study |
| Subjects: | |
| Online Access: | https://jiscos.ub.ac.id/index.php/jiscos/article/view/93 |
| _version_ | 1797789191252213760 |
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| author | Sugeng Hadi Utomo Santi Merlinda Ermita Yusida Vika Annisa Qurrata |
| author_facet | Sugeng Hadi Utomo Santi Merlinda Ermita Yusida Vika Annisa Qurrata |
| author_sort | Sugeng Hadi Utomo |
| collection | DOAJ |
| description | The purpose of the service is to increase the added value of products on organic vegetables in the Perumahan Bulan Terang Utama, Malang City. Organic and superior vegetable products in the Perumahan Bulan Terang Utama include mustard greens, chilies, telang flowers. The activity is based on the concept of integrated marketing communication through 7P (Product, Promotion, Price (Distribution Channel), Place, People (HR), Process, Physical Evidence or Packaging. In this activity, the object of service was assisted in the form of mica, vegetable plastic and product branding stickers, and product logo branding to increase value-added and consumer interest in organic vegetables. In addition, another goal is to increase the branding of organic vegetable production to increase the market share and income of the managers (Botanical Garden community).  Through the training and assistance provided, it is hoped that it can increase the productivity of organic vegetables and inspire communities in other regions to care about the environment and the style of healthy living.  |
| first_indexed | 2024-03-13T01:47:14Z |
| format | Article |
| id | doaj.art-1607a70447d646a0b3453b7858a1d513 |
| institution | Directory Open Access Journal |
| issn | 2809-753X 2809-395X |
| language | English |
| last_indexed | 2024-03-13T01:47:14Z |
| publishDate | 2022-12-01 |
| publisher | Universitas Brawijaya |
| record_format | Article |
| series | Journal of Interdisciplinary Socio Economic and Community Study |
| spelling | doaj.art-1607a70447d646a0b3453b7858a1d5132023-07-03T03:13:34ZengUniversitas BrawijayaJournal of Interdisciplinary Socio Economic and Community Study2809-753X2809-395X2022-12-0122596510.21776/jiscos.02.02.0173Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing CommunicationSugeng Hadi Utomo0https://orcid.org/0000-0002-6148-8041Santi Merlinda1https://orcid.org/0000-0003-1646-913XErmita Yusida2https://orcid.org/0000-0002-5274-5114Vika Annisa Qurrata3https://orcid.org/0000-0003-4214-5956Department of Economic Education, Universitas Negeri Malang, IndonesiaDepartment of Economic Development, Universitas Negeri Malang, IndonesiaDepartment of Economic Development, Universitas Negeri Malang, IndonesiaDepartment of Economic Development, Universitas Negeri Malang, IndonesiaThe purpose of the service is to increase the added value of products on organic vegetables in the Perumahan Bulan Terang Utama, Malang City. Organic and superior vegetable products in the Perumahan Bulan Terang Utama include mustard greens, chilies, telang flowers. The activity is based on the concept of integrated marketing communication through 7P (Product, Promotion, Price (Distribution Channel), Place, People (HR), Process, Physical Evidence or Packaging. In this activity, the object of service was assisted in the form of mica, vegetable plastic and product branding stickers, and product logo branding to increase value-added and consumer interest in organic vegetables. In addition, another goal is to increase the branding of organic vegetable production to increase the market share and income of the managers (Botanical Garden community).  Through the training and assistance provided, it is hoped that it can increase the productivity of organic vegetables and inspire communities in other regions to care about the environment and the style of healthy living. Âhttps://jiscos.ub.ac.id/index.php/jiscos/article/view/93organic vegetablesintegrated marketing communicationsubsidized housing |
| spellingShingle | Sugeng Hadi Utomo Santi Merlinda Ermita Yusida Vika Annisa Qurrata Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication Journal of Interdisciplinary Socio Economic and Community Study organic vegetables integrated marketing communication subsidized housing |
| title | Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication |
| title_full | Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication |
| title_fullStr | Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication |
| title_full_unstemmed | Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication |
| title_short | Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication |
| title_sort | acceleration of organic vegetables as a leading product of subsidy housing through integrated marketing communication |
| topic | organic vegetables integrated marketing communication subsidized housing |
| url | https://jiscos.ub.ac.id/index.php/jiscos/article/view/93 |
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