Training choices toward low value options
Food decisions are driven by differences in value of choice alternatives such that high value items are preferred over low value items. However, recent research has demonstrated that by implementing the Cue-Approach Training (CAT) the odds of choosing low value items over high value items can be inc...
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Format: | Article |
Language: | English |
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Cambridge University Press
2020-03-01
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Series: | Judgment and Decision Making |
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Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500007397/type/journal_article |
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author | Michael J. Zoltak Rob W. Holland Niels Kukken Harm Veling |
author_facet | Michael J. Zoltak Rob W. Holland Niels Kukken Harm Veling |
author_sort | Michael J. Zoltak |
collection | DOAJ |
description | Food decisions are driven by differences in value of choice alternatives such that high value items are preferred over low value items. However, recent research has demonstrated that by implementing the Cue-Approach Training (CAT) the odds of choosing low value items over high value items can be increased. This effect was explained by increased attention to the low value items induced by CAT. Our goal was to replicate the original findings and to address the question of the underlying mechanism by employing eye-tracking during participants’ choice making. During CAT participants were presented with images of food items and were instructed to quickly respond to some of them when an auditory cue was presented (cued items), and not without this cue (uncued items). Next, participants made choices between two food items that differed on whether they were cued during CAT (cued versus uncued) and in pre-training value (high versus low). As predicted, results showed participants were more likely to select a low value food item over a high value food item for consumption when the low value food item had been cued compared to when the low value item had not been cued. Important, and against our hypothesis, there was no significant increase in gaze time for low value cued items compared to low value uncued items. Participants did spend more time fixating on the chosen item compared to the unchosen alternative, thus replicating previous work in this domain. The present research thus establishes the robustness of CAT as means of facilitating choices for low value over high value food but could not demonstrate that this increased preference was due to increased attention for cued low value items. The present research thus raises the question how CAT may increase choices for low value options. |
first_indexed | 2024-03-12T04:39:43Z |
format | Article |
id | doaj.art-1607ad5eda0849109e714e9c103783d9 |
institution | Directory Open Access Journal |
issn | 1930-2975 |
language | English |
last_indexed | 2024-03-12T04:39:43Z |
publishDate | 2020-03-01 |
publisher | Cambridge University Press |
record_format | Article |
series | Judgment and Decision Making |
spelling | doaj.art-1607ad5eda0849109e714e9c103783d92023-09-03T09:45:48ZengCambridge University PressJudgment and Decision Making1930-29752020-03-011525426510.1017/S1930297500007397Training choices toward low value optionsMichael J. Zoltak0https://orcid.org/0000-0002-4842-1870Rob W. Holland1https://orcid.org/0000-0002-6766-0869Niels Kukken2https://orcid.org/0000-0003-3748-0370Harm Veling3https://orcid.org/0000-0002-5648-2980Behavioural Science Institute, Montessorilaan 3, Radboud University, 6500 HE, Nijmegen, the NetherlandsBehavioural Science Institute, Radboud University, Nijmegen, the Netherlands, and Faculty of Social and Behavioural Sciences, University of Amsterdam, Amsterdam, the NetherlandsBehavioural Science Institute, Radboud University, Nijmegen, the Netherlands; and Fachbereich Psychologie, Eberhard Karls Universität Tübingen, Tübingen, GermanyBehavioural Science Institute, Radboud University, Nijmegen, the NetherlandsFood decisions are driven by differences in value of choice alternatives such that high value items are preferred over low value items. However, recent research has demonstrated that by implementing the Cue-Approach Training (CAT) the odds of choosing low value items over high value items can be increased. This effect was explained by increased attention to the low value items induced by CAT. Our goal was to replicate the original findings and to address the question of the underlying mechanism by employing eye-tracking during participants’ choice making. During CAT participants were presented with images of food items and were instructed to quickly respond to some of them when an auditory cue was presented (cued items), and not without this cue (uncued items). Next, participants made choices between two food items that differed on whether they were cued during CAT (cued versus uncued) and in pre-training value (high versus low). As predicted, results showed participants were more likely to select a low value food item over a high value food item for consumption when the low value food item had been cued compared to when the low value item had not been cued. Important, and against our hypothesis, there was no significant increase in gaze time for low value cued items compared to low value uncued items. Participants did spend more time fixating on the chosen item compared to the unchosen alternative, thus replicating previous work in this domain. The present research thus establishes the robustness of CAT as means of facilitating choices for low value over high value food but could not demonstrate that this increased preference was due to increased attention for cued low value items. The present research thus raises the question how CAT may increase choices for low value options.https://www.cambridge.org/core/product/identifier/S1930297500007397/type/journal_articlecue-approach trainingbehaviour changefood choicevalueattention |
spellingShingle | Michael J. Zoltak Rob W. Holland Niels Kukken Harm Veling Training choices toward low value options Judgment and Decision Making cue-approach training behaviour change food choice value attention |
title | Training choices toward low value options |
title_full | Training choices toward low value options |
title_fullStr | Training choices toward low value options |
title_full_unstemmed | Training choices toward low value options |
title_short | Training choices toward low value options |
title_sort | training choices toward low value options |
topic | cue-approach training behaviour change food choice value attention |
url | https://www.cambridge.org/core/product/identifier/S1930297500007397/type/journal_article |
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