Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange

Investment decision is one of the most essential factors in today’s stock market. People make investment decisions based on different fundamental and technical tools. There are various factors which affect the investor towards investment, but one of the important factors which affect the investor is...

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Main Authors: Venkateswarlu Chandu, Sravani Maddala, Kondeti Gokul Durga Sai, Gadde Charan Teja, Boyina Jaya Prakash, Bongari Nageswara Rao, Bernard Osei
Format: Article
Language:English
Published: SAGE Publishing 2023-11-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.1177/18479790231180770
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author Venkateswarlu Chandu
Sravani Maddala
Kondeti Gokul Durga Sai
Gadde Charan Teja
Boyina Jaya Prakash
Bongari Nageswara Rao
Bernard Osei
author_facet Venkateswarlu Chandu
Sravani Maddala
Kondeti Gokul Durga Sai
Gadde Charan Teja
Boyina Jaya Prakash
Bongari Nageswara Rao
Bernard Osei
author_sort Venkateswarlu Chandu
collection DOAJ
description Investment decision is one of the most essential factors in today’s stock market. People make investment decisions based on different fundamental and technical tools. There are various factors which affect the investor towards investment, but one of the important factors which affect the investor is their emotional intelligence. So, the present study focuses on the how emotional intelligence influences the investment decision. This study is based on the emotional intelligence of investors so that the market can know the beat of the speculator and continue as required. The data was collected from 930 investors who make investment in NSE in Andhra Pradesh. The data was analyzed with the help of correlation analysis. The study reveals that there is a positive relation among the various dimensions of emotional intelligence and investment decisions. This study will help the investment advisors to advise the investors to invest according to their emotional intelligence capability. The usual actuality for stock market investments is subject to not only in making investment decisions in high volatile market circumstances and informational haziness but also by the need to be meticulous in earning something on a consistent basis. The substantial reason is the emotions are part of the evolved mental processes; human beings have for managing uncertainty and competition. Words expressing emotions and feelings such as Dissatisfied, Depressed, Sad, Happy, Cheerful, Satisfied, Fear, Worry, Disappointment, and Trust similarly succeed in the interview scheduling sessions with respondents. Different emotions can be sensed through their connected action tendencies. Fear is, for example, associated with the inclination for flight and love with the trend for an approach. The market moves against the investor. Having never stared at unrealized losses, tell themselves that all their ideas will eventually work. This research examined the relationship between risk-taking behaviour and high levels of extraversion
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spelling doaj.art-160af4c3a1c947fbba4a13310ebe0e5f2023-12-09T08:33:23ZengSAGE PublishingInternational Journal of Engineering Business Management1847-97902023-11-011510.1177/18479790231180770Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock ExchangeVenkateswarlu ChanduSravani MaddalaKondeti Gokul Durga SaiGadde Charan TejaBoyina Jaya PrakashBongari Nageswara RaoBernard OseiInvestment decision is one of the most essential factors in today’s stock market. People make investment decisions based on different fundamental and technical tools. There are various factors which affect the investor towards investment, but one of the important factors which affect the investor is their emotional intelligence. So, the present study focuses on the how emotional intelligence influences the investment decision. This study is based on the emotional intelligence of investors so that the market can know the beat of the speculator and continue as required. The data was collected from 930 investors who make investment in NSE in Andhra Pradesh. The data was analyzed with the help of correlation analysis. The study reveals that there is a positive relation among the various dimensions of emotional intelligence and investment decisions. This study will help the investment advisors to advise the investors to invest according to their emotional intelligence capability. The usual actuality for stock market investments is subject to not only in making investment decisions in high volatile market circumstances and informational haziness but also by the need to be meticulous in earning something on a consistent basis. The substantial reason is the emotions are part of the evolved mental processes; human beings have for managing uncertainty and competition. Words expressing emotions and feelings such as Dissatisfied, Depressed, Sad, Happy, Cheerful, Satisfied, Fear, Worry, Disappointment, and Trust similarly succeed in the interview scheduling sessions with respondents. Different emotions can be sensed through their connected action tendencies. Fear is, for example, associated with the inclination for flight and love with the trend for an approach. The market moves against the investor. Having never stared at unrealized losses, tell themselves that all their ideas will eventually work. This research examined the relationship between risk-taking behaviour and high levels of extraversionhttps://doi.org/10.1177/18479790231180770
spellingShingle Venkateswarlu Chandu
Sravani Maddala
Kondeti Gokul Durga Sai
Gadde Charan Teja
Boyina Jaya Prakash
Bongari Nageswara Rao
Bernard Osei
Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange
International Journal of Engineering Business Management
title Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange
title_full Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange
title_fullStr Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange
title_full_unstemmed Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange
title_short Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange
title_sort research on retail buyers emotional quotient with focus on transactions on the national stock exchange
url https://doi.org/10.1177/18479790231180770
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