Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran
Religious tourism, as one of the most significant types of tourism, is among the most seriously affected economic sectors worldwide as a result of the coronavirus (COVID-19) pandemic. This study sought to identify and prioritise the strategies for sustaining post-COVID-19 religious tourism. The stud...
Main Authors: | , , |
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Format: | Article |
Language: | English |
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Technological University Dublin
2022-03-01
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Series: | International Journal of Religious Tourism and Pilgrimage |
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Online Access: | https://arrow.tudublin.ie/ijrtp/vol10/iss1/7 |
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author | Moslem Bagheri Ali Asghar Mobasheri Amin Nikbakht |
author_facet | Moslem Bagheri Ali Asghar Mobasheri Amin Nikbakht |
author_sort | Moslem Bagheri |
collection | DOAJ |
description | Religious tourism, as one of the most significant types of tourism, is among the most seriously affected economic sectors worldwide as a result of the coronavirus (COVID-19) pandemic. This study sought to identify and prioritise the strategies for sustaining post-COVID-19 religious tourism. The study was an applied survey that drew on a mixed research design. The results of the qualitative data analysis obtained through a systematic literature review revealed that the recovery strategies to boost businesses in the field of religious tourism in the post-COVID-19 future could be divided into four main strategies (dimensions) and 24 sub-strategies (criteria). Furthermore, the quantitative analysis, conducted through the R-SWARA technique, showed that ‘making it mandatory to maintain a distance from sacred monuments (e.g., tombs) and prohibiting touching or having any physical contact with such monuments’, ‘Understanding religious tourists’ health-related expectations’, ‘making it mandatory to use masks and other health-related equipment in sacred/religious locations’, and ‘reducing the capacity for welcoming tourists in sacred and tourism sites while holding religious ceremonies with a small number of attendants’ were the most significant strategies that could boost religious tourism post-COVID-19. These factors were prioritised by experts and activists in the industry who shared their opinions in this study. |
first_indexed | 2024-04-10T07:03:30Z |
format | Article |
id | doaj.art-160c66318d9c4a649d904329cbd0cc6d |
institution | Directory Open Access Journal |
issn | 2009-7379 |
language | English |
last_indexed | 2024-04-10T07:03:30Z |
publishDate | 2022-03-01 |
publisher | Technological University Dublin |
record_format | Article |
series | International Journal of Religious Tourism and Pilgrimage |
spelling | doaj.art-160c66318d9c4a649d904329cbd0cc6d2023-02-27T13:45:16ZengTechnological University DublinInternational Journal of Religious Tourism and Pilgrimage2009-73792022-03-0110110.21427/7vk5-6361Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from IranMoslem Bagheri0Ali Asghar Mobasheri1Amin NikbakhtShiraz UniversityShiraz University, Shiraz, IranReligious tourism, as one of the most significant types of tourism, is among the most seriously affected economic sectors worldwide as a result of the coronavirus (COVID-19) pandemic. This study sought to identify and prioritise the strategies for sustaining post-COVID-19 religious tourism. The study was an applied survey that drew on a mixed research design. The results of the qualitative data analysis obtained through a systematic literature review revealed that the recovery strategies to boost businesses in the field of religious tourism in the post-COVID-19 future could be divided into four main strategies (dimensions) and 24 sub-strategies (criteria). Furthermore, the quantitative analysis, conducted through the R-SWARA technique, showed that ‘making it mandatory to maintain a distance from sacred monuments (e.g., tombs) and prohibiting touching or having any physical contact with such monuments’, ‘Understanding religious tourists’ health-related expectations’, ‘making it mandatory to use masks and other health-related equipment in sacred/religious locations’, and ‘reducing the capacity for welcoming tourists in sacred and tourism sites while holding religious ceremonies with a small number of attendants’ were the most significant strategies that could boost religious tourism post-COVID-19. These factors were prioritised by experts and activists in the industry who shared their opinions in this study.https://arrow.tudublin.ie/ijrtp/vol10/iss1/7coronavirus pandemicpost-covid-19 futuresystematic literature reviewr-swara technique |
spellingShingle | Moslem Bagheri Ali Asghar Mobasheri Amin Nikbakht Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran International Journal of Religious Tourism and Pilgrimage coronavirus pandemic post-covid-19 future systematic literature review r-swara technique |
title | Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran |
title_full | Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran |
title_fullStr | Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran |
title_full_unstemmed | Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran |
title_short | Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran |
title_sort | recovery strategies to sustain religious tourism post covid 19 evidence from iran |
topic | coronavirus pandemic post-covid-19 future systematic literature review r-swara technique |
url | https://arrow.tudublin.ie/ijrtp/vol10/iss1/7 |
work_keys_str_mv | AT moslembagheri recoverystrategiestosustainreligioustourismpostcovid19evidencefromiran AT aliasgharmobasheri recoverystrategiestosustainreligioustourismpostcovid19evidencefromiran AT aminnikbakht recoverystrategiestosustainreligioustourismpostcovid19evidencefromiran |