A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West Java

Indonesia's economy, cattle farming industry and beef pricing have failed to satisfy the community's requirements. Because of the low productivity of beef cattle, the government is forced to import beef to fulfil customer demand, one of which is imported frozen from Australia. Because of t...

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Main Authors: Evan Nugraha, Rini Mulyani Sari, Asep Kurniawan
Format: Article
Language:Indonesian
Published: Universitas Winaya Mukti 2022-06-01
Series:Organum
Subjects:
Online Access:http://ejournal.winayamukti.ac.id/index.php/Organum/article/view/148
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author Evan Nugraha
Rini Mulyani Sari
Asep Kurniawan
author_facet Evan Nugraha
Rini Mulyani Sari
Asep Kurniawan
author_sort Evan Nugraha
collection DOAJ
description Indonesia's economy, cattle farming industry and beef pricing have failed to satisfy the community's requirements. Because of the low productivity of beef cattle, the government is forced to import beef to fulfil customer demand, one of which is imported frozen from Australia. Because of the scarcity of local beef, the average price of local beef is $8.32 per kilogram, which is more than imported beef, and local beef demand is much greater. Many people with a lower middle income find it challenging to consume beef because of the current price situation. As a result of this occurrence, research must be conducted using a value chain analysis technique to determine the source of the high price of local beef. The findings of this study potentially resulted in a 35% drop in consumer selling value from the current pricing.
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spelling doaj.art-160d97deea74497c9977afdb18671c432022-12-22T04:18:37ZindUniversitas Winaya MuktiOrganum2620-81562620-81642022-06-0151859510.35138/organum.v5i1.14854A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West JavaEvan Nugraha0Rini Mulyani Sari1Asep Kurniawan2Universitas Muhammadiyah BandungManagement, Economic and Business, Jenderal Achmad Yani UniversityManagement, Economic and Business, Jenderal Achmad Yani University, Bandung, IndonesiaIndonesia's economy, cattle farming industry and beef pricing have failed to satisfy the community's requirements. Because of the low productivity of beef cattle, the government is forced to import beef to fulfil customer demand, one of which is imported frozen from Australia. Because of the scarcity of local beef, the average price of local beef is $8.32 per kilogram, which is more than imported beef, and local beef demand is much greater. Many people with a lower middle income find it challenging to consume beef because of the current price situation. As a result of this occurrence, research must be conducted using a value chain analysis technique to determine the source of the high price of local beef. The findings of this study potentially resulted in a 35% drop in consumer selling value from the current pricing.http://ejournal.winayamukti.ac.id/index.php/Organum/article/view/148supply chain managementbeefvalue chain analisys.
spellingShingle Evan Nugraha
Rini Mulyani Sari
Asep Kurniawan
A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West Java
Organum
supply chain management
beef
value chain analisys.
title A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West Java
title_full A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West Java
title_fullStr A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West Java
title_full_unstemmed A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West Java
title_short A Beef Value Chain Strategy for Minimizing Logistic Cost in Tasikmalaya, West Java
title_sort beef value chain strategy for minimizing logistic cost in tasikmalaya west java
topic supply chain management
beef
value chain analisys.
url http://ejournal.winayamukti.ac.id/index.php/Organum/article/view/148
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