The Revisitalization of the Querença Market: Exploring the Visitor Experience
Within the paradigm of the experience economy, the literature has recently focused on the importance of creating the conditions to provide individuals with positive, meaningful and memorable consumption experiences. The consumption experience model proposed by Pine and Gilmore, which is based on fou...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2015-09-01
|
| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2015/article4.pdf |
| _version_ | 1818013445648285696 |
|---|---|
| author | Sara Fernandes Dora Agapito Júlio Mendes |
| author_facet | Sara Fernandes Dora Agapito Júlio Mendes |
| author_sort | Sara Fernandes |
| collection | DOAJ |
| description | Within the paradigm of the experience economy, the literature has recently focused on the importance of creating the conditions to provide individuals with positive, meaningful and memorable consumption experiences. The consumption experience model proposed by Pine and Gilmore, which is based on four dimensions – entertainment, aesthetics, education and
escapism – has been operationalized and adapted in several settings. This study presents the results obtained from the analysis of participants’ experiences at the Querença Market, from the perspective of visitors. This initiative is part of a pilot project for territorial intervention – the Querença Project - which was implemented by nine young graduates in the region of
Algarve, Portugal. Through a diversified offering of products and cultural and nature-related activities, based on the co-creation process with the local community, it was possible to revitalize the traditional village market, which became extinct 70 years ago. The results of the questionnaires presented to visitors of the market highlighted the multi-sensory nature of the event, which is related to the wide diversity of sensory stimuli associated
with food, agricultural products and human interaction. Visitors described an overall positive and memorable experience, emphasizing the dimensions related to “aesthetics” and
“entertainment.” |
| first_indexed | 2024-04-14T06:33:13Z |
| format | Article |
| id | doaj.art-16549351278246babd71f79dba7c8872 |
| institution | Directory Open Access Journal |
| issn | 2183-1912 |
| language | English |
| last_indexed | 2024-04-14T06:33:13Z |
| publishDate | 2015-09-01 |
| publisher | Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve |
| record_format | Article |
| series | Journal of Spatial and Organizational Dynamics |
| spelling | doaj.art-16549351278246babd71f79dba7c88722022-12-22T02:07:33ZengResearch Centre for Tourism, Sustainability and Well-being - CinTurs; University of AlgarveJournal of Spatial and Organizational Dynamics2183-19122015-09-01III3216226The Revisitalization of the Querença Market: Exploring the Visitor ExperienceSara Fernandes0Dora Agapito1Júlio Mendes2marketing manager of Proactivetur companyUniversity of AlgarveUniversity of AlgarveWithin the paradigm of the experience economy, the literature has recently focused on the importance of creating the conditions to provide individuals with positive, meaningful and memorable consumption experiences. The consumption experience model proposed by Pine and Gilmore, which is based on four dimensions – entertainment, aesthetics, education and escapism – has been operationalized and adapted in several settings. This study presents the results obtained from the analysis of participants’ experiences at the Querença Market, from the perspective of visitors. This initiative is part of a pilot project for territorial intervention – the Querença Project - which was implemented by nine young graduates in the region of Algarve, Portugal. Through a diversified offering of products and cultural and nature-related activities, based on the co-creation process with the local community, it was possible to revitalize the traditional village market, which became extinct 70 years ago. The results of the questionnaires presented to visitors of the market highlighted the multi-sensory nature of the event, which is related to the wide diversity of sensory stimuli associated with food, agricultural products and human interaction. Visitors described an overall positive and memorable experience, emphasizing the dimensions related to “aesthetics” and “entertainment.”http://www.cieo.pt/journal/J_3_2015/article4.pdfConsumption ExperienceExperience EconomyRural AreasQuerença Market |
| spellingShingle | Sara Fernandes Dora Agapito Júlio Mendes The Revisitalization of the Querença Market: Exploring the Visitor Experience Journal of Spatial and Organizational Dynamics Consumption Experience Experience Economy Rural Areas Querença Market |
| title | The Revisitalization of the Querença Market: Exploring the Visitor Experience |
| title_full | The Revisitalization of the Querença Market: Exploring the Visitor Experience |
| title_fullStr | The Revisitalization of the Querença Market: Exploring the Visitor Experience |
| title_full_unstemmed | The Revisitalization of the Querença Market: Exploring the Visitor Experience |
| title_short | The Revisitalization of the Querença Market: Exploring the Visitor Experience |
| title_sort | revisitalization of the querenca market exploring the visitor experience |
| topic | Consumption Experience Experience Economy Rural Areas Querença Market |
| url | http://www.cieo.pt/journal/J_3_2015/article4.pdf |
| work_keys_str_mv | AT sarafernandes therevisitalizationofthequerencamarketexploringthevisitorexperience AT doraagapito therevisitalizationofthequerencamarketexploringthevisitorexperience AT juliomendes therevisitalizationofthequerencamarketexploringthevisitorexperience AT sarafernandes revisitalizationofthequerencamarketexploringthevisitorexperience AT doraagapito revisitalizationofthequerencamarketexploringthevisitorexperience AT juliomendes revisitalizationofthequerencamarketexploringthevisitorexperience |