| Summary: | Abstract This research explores the key drivers of purchase intention for luxury goods in the new tourism era after the pandemic via constructs associated with the behavior of tourist consumers of luxury goods and the business strategy regarding them. The mixed methodology allowed for a twofold objective with the investigation of purchase intention to clearly establish what the most important determinants that affect purchase intention are, and, secondly, to determine to some extent the order, importance, and combination of these determinants. The PLS-SEM demonstrated price, vanity, communication, and social influence as increasing purchase intention. The QCA analysis evidences value and vanity as the necessary conditions for intention.
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