Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods
Abstract This research explores the key drivers of purchase intention for luxury goods in the new tourism era after the pandemic via constructs associated with the behavior of tourist consumers of luxury goods and the business strategy regarding them. The mixed methodology allowed for a twofold obje...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-08-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-01981-8 |
| _version_ | 1797453521195368448 |
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| author | Eloy Gil-Cordero Pablo Ledesma-Chaves Sunghoon Yoo Heesup Han |
| author_facet | Eloy Gil-Cordero Pablo Ledesma-Chaves Sunghoon Yoo Heesup Han |
| author_sort | Eloy Gil-Cordero |
| collection | DOAJ |
| description | Abstract This research explores the key drivers of purchase intention for luxury goods in the new tourism era after the pandemic via constructs associated with the behavior of tourist consumers of luxury goods and the business strategy regarding them. The mixed methodology allowed for a twofold objective with the investigation of purchase intention to clearly establish what the most important determinants that affect purchase intention are, and, secondly, to determine to some extent the order, importance, and combination of these determinants. The PLS-SEM demonstrated price, vanity, communication, and social influence as increasing purchase intention. The QCA analysis evidences value and vanity as the necessary conditions for intention. |
| first_indexed | 2024-03-09T15:24:03Z |
| format | Article |
| id | doaj.art-166940add6624374b693865d07b438d4 |
| institution | Directory Open Access Journal |
| issn | 2662-9992 |
| language | English |
| last_indexed | 2024-03-09T15:24:03Z |
| publishDate | 2023-08-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj.art-166940add6624374b693865d07b438d42023-11-26T12:37:52ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-08-0110112010.1057/s41599-023-01981-8Luxury tourism and purchase intention factors: a mixed approach applied to luxury goodsEloy Gil-Cordero0Pablo Ledesma-Chaves1Sunghoon Yoo2Heesup Han3University of SevillaUniversity of SevillaAudit Team, Hanmoo Convention (Oakwood Premier)Sejong UniversityAbstract This research explores the key drivers of purchase intention for luxury goods in the new tourism era after the pandemic via constructs associated with the behavior of tourist consumers of luxury goods and the business strategy regarding them. The mixed methodology allowed for a twofold objective with the investigation of purchase intention to clearly establish what the most important determinants that affect purchase intention are, and, secondly, to determine to some extent the order, importance, and combination of these determinants. The PLS-SEM demonstrated price, vanity, communication, and social influence as increasing purchase intention. The QCA analysis evidences value and vanity as the necessary conditions for intention.https://doi.org/10.1057/s41599-023-01981-8 |
| spellingShingle | Eloy Gil-Cordero Pablo Ledesma-Chaves Sunghoon Yoo Heesup Han Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods Humanities & Social Sciences Communications |
| title | Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods |
| title_full | Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods |
| title_fullStr | Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods |
| title_full_unstemmed | Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods |
| title_short | Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods |
| title_sort | luxury tourism and purchase intention factors a mixed approach applied to luxury goods |
| url | https://doi.org/10.1057/s41599-023-01981-8 |
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