Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods
Abstract This research explores the key drivers of purchase intention for luxury goods in the new tourism era after the pandemic via constructs associated with the behavior of tourist consumers of luxury goods and the business strategy regarding them. The mixed methodology allowed for a twofold obje...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-08-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-01981-8 |