Moderation Effects of Meagre Information Between Promotions and Usage of Traditional Medicine
Underpinned by the attribution theory, this study examines the moderating effect of meagre information in the relationship between promotions and consumer usage of traditional medicine (TM) in Central Uganda. Traditional medicine is trendy despite efficacious concerns raised by various empirical stu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Industry and Academic Research Incorporated
2023-12-01
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| Series: | International Journal of Academe and Industry Research |
| Subjects: | |
| Online Access: | https://iiari.org/journal_article/moderation-effects-of-meagre-information-between-promotions-and-usage-of-traditional-medicine/ |