| Summary: | Students who are intrinsically motivated will frequently perform better than those who are not. This paper examined the relationship between motivational belief strategies and digital literacy in digital learning among university students. Motivational belief is an intrinsic motivation that encourages an individual to self-motivate through specific strategies. This paper has its aims to contribute to assisting students, and academics in utilizing the right motivational strategies to elevate students' digital literacy. Although there is a plethora of studies given students' motivation, studies of motivational belief strategies for elevating digital literacy are still rudimentary. To achieve the research aim, three hypotheses were formulated. A total of 583 respondents were analysed empirically using structural equation modeling-partial least-squares analysis. The findings of the study corroborate a positive and significant relationship between motivational belief strategies and digital literacy competency which signifies the important role of self-motivation in promoting digital literacy as well as preparing students to be a part of the digital future.
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