Corporate social responsibility and expected benefits in the financial sector: Empirical evidence from Serbia
As one of the pillars of the economy, financial institutions play important role in implementation of the concept of corporate social responsibility (CSR). The paper is focused on CSR in the financial sector, i.e. the perception of employees in banks and insurance companies in Serbia on the level of...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2023-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2023/0350-21202349021N.pdf |
| _version_ | 1797743700110999552 |
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| author | Nikolić Jelena Tošić Bojana Zlatanović Dejana |
| author_facet | Nikolić Jelena Tošić Bojana Zlatanović Dejana |
| author_sort | Nikolić Jelena |
| collection | DOAJ |
| description | As one of the pillars of the economy, financial institutions play important role in implementation of the concept of corporate social responsibility (CSR). The paper is focused on CSR in the financial sector, i.e. the perception of employees in banks and insurance companies in Serbia on the level of development of CSR regarding its external dimensions, such as responsibility toward beneficiaries, community and environment. The aim is to identify the employees' perceptions of external aspects of CSR in the financial sector, as well as to determine the impact of selected external aspects on the expected CSR benefits. The results of the conducted empirical research demonstrate a positive attitude of employees in financial institutions in the Republic of Serbia towards external aspects of CSR, as well as statistically significant impact of CSR towards beneficiary and environment on the expected CSR benefits. Additionally, the results indicate that CSR towards the community does not affect the expected benefits. Accordingly, we identified some practical and theoretical implications that can serve as a basis for creating and implementing a strategic approach to CSR in financial institutions. |
| first_indexed | 2024-03-12T14:59:11Z |
| format | Article |
| id | doaj.art-169b22fdf1e44c9bb749107635537415 |
| institution | Directory Open Access Journal |
| issn | 0350-2120 2683-4162 |
| language | English |
| last_indexed | 2024-03-12T14:59:11Z |
| publishDate | 2023-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Anali Ekonomskog fakulteta u Subotici |
| spelling | doaj.art-169b22fdf1e44c9bb7491076355374152023-08-14T09:06:10ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622023-01-0120234921360350-21202349021NCorporate social responsibility and expected benefits in the financial sector: Empirical evidence from SerbiaNikolić Jelena0https://orcid.org/0000-0002-8429-0652Tošić Bojana1Zlatanović Dejana2https://orcid.org/0000-0001-6071-955XUniversity of Kragujevac, Faculty of Economics, Kragujevac, SerbiaAptiv Mobility Services d.o.o., Novi Sad, SerbiaUniversity of Kragujevac, Faculty of Economics, Kragujevac, SerbiaAs one of the pillars of the economy, financial institutions play important role in implementation of the concept of corporate social responsibility (CSR). The paper is focused on CSR in the financial sector, i.e. the perception of employees in banks and insurance companies in Serbia on the level of development of CSR regarding its external dimensions, such as responsibility toward beneficiaries, community and environment. The aim is to identify the employees' perceptions of external aspects of CSR in the financial sector, as well as to determine the impact of selected external aspects on the expected CSR benefits. The results of the conducted empirical research demonstrate a positive attitude of employees in financial institutions in the Republic of Serbia towards external aspects of CSR, as well as statistically significant impact of CSR towards beneficiary and environment on the expected CSR benefits. Additionally, the results indicate that CSR towards the community does not affect the expected benefits. Accordingly, we identified some practical and theoretical implications that can serve as a basis for creating and implementing a strategic approach to CSR in financial institutions.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2023/0350-21202349021N.pdfcorporate social responsibility (csr)financial sectorbanks and insurance companiesexternal aspects of csrexpected benefits of csr |
| spellingShingle | Nikolić Jelena Tošić Bojana Zlatanović Dejana Corporate social responsibility and expected benefits in the financial sector: Empirical evidence from Serbia Anali Ekonomskog fakulteta u Subotici corporate social responsibility (csr) financial sector banks and insurance companies external aspects of csr expected benefits of csr |
| title | Corporate social responsibility and expected benefits in the financial sector: Empirical evidence from Serbia |
| title_full | Corporate social responsibility and expected benefits in the financial sector: Empirical evidence from Serbia |
| title_fullStr | Corporate social responsibility and expected benefits in the financial sector: Empirical evidence from Serbia |
| title_full_unstemmed | Corporate social responsibility and expected benefits in the financial sector: Empirical evidence from Serbia |
| title_short | Corporate social responsibility and expected benefits in the financial sector: Empirical evidence from Serbia |
| title_sort | corporate social responsibility and expected benefits in the financial sector empirical evidence from serbia |
| topic | corporate social responsibility (csr) financial sector banks and insurance companies external aspects of csr expected benefits of csr |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2023/0350-21202349021N.pdf |
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