The influence of Xiaohongshu female bloggers on female values
The social media industry in China is diverse, among which an app with a significant female user base is Xiaohongshu. This article discovers that female users’ values are easily influenced by bloggers through an in-depth analysis of the accounts of three different types of female bloggers on the pla...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03009.pdf |
| _version_ | 1797248861786341376 |
|---|---|
| author | Qian Luyi |
| author_facet | Qian Luyi |
| author_sort | Qian Luyi |
| collection | DOAJ |
| description | The social media industry in China is diverse, among which an app with a significant female user base is Xiaohongshu. This article discovers that female users’ values are easily influenced by bloggers through an in-depth analysis of the accounts of three different types of female bloggers on the platform (dress-sharing bloggers, fitness bloggers, and shopping-sharing bloggers) and paying attention to their fan characteristics. This article finds that the values of female users are easily influenced by bloggers. On one hand, these mainstream popular videos can not only influence users’ thoughts but also give them help and motivation. This article investigates the phenomena of Xiaohongshu users across a range of age groups and concludes that Xiaohongshu will significantly alter women’s shopping demand and aesthetics. These images and videos will aid female followers in establishing a proper value if the Xiaohongshu bloggers are able to provide accurate and authentic information. On the other side, material provided by bloggers that is not wholly useful might have a negative impact on women’s values. |
| first_indexed | 2024-04-24T20:21:19Z |
| format | Article |
| id | doaj.art-16a05d869abd4961bcb499ddaa11a001 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-24T20:21:19Z |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-16a05d869abd4961bcb499ddaa11a0012024-03-22T08:07:32ZengEDP SciencesSHS Web of Conferences2261-24242024-01-011850300910.1051/shsconf/202418503009shsconf_iclcc2024_03009The influence of Xiaohongshu female bloggers on female valuesQian Luyi0Department of Communication and Media, University of LiverpoolThe social media industry in China is diverse, among which an app with a significant female user base is Xiaohongshu. This article discovers that female users’ values are easily influenced by bloggers through an in-depth analysis of the accounts of three different types of female bloggers on the platform (dress-sharing bloggers, fitness bloggers, and shopping-sharing bloggers) and paying attention to their fan characteristics. This article finds that the values of female users are easily influenced by bloggers. On one hand, these mainstream popular videos can not only influence users’ thoughts but also give them help and motivation. This article investigates the phenomena of Xiaohongshu users across a range of age groups and concludes that Xiaohongshu will significantly alter women’s shopping demand and aesthetics. These images and videos will aid female followers in establishing a proper value if the Xiaohongshu bloggers are able to provide accurate and authentic information. On the other side, material provided by bloggers that is not wholly useful might have a negative impact on women’s values.https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03009.pdf |
| spellingShingle | Qian Luyi The influence of Xiaohongshu female bloggers on female values SHS Web of Conferences |
| title | The influence of Xiaohongshu female bloggers on female values |
| title_full | The influence of Xiaohongshu female bloggers on female values |
| title_fullStr | The influence of Xiaohongshu female bloggers on female values |
| title_full_unstemmed | The influence of Xiaohongshu female bloggers on female values |
| title_short | The influence of Xiaohongshu female bloggers on female values |
| title_sort | influence of xiaohongshu female bloggers on female values |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03009.pdf |
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