Optimal licensing strategy of green technology with corporate social responsibility
This study investigates the green technology licensing strategies of firms with corporate social responsibility (CSR) in a duopoly market. The results show that in the absence of CSR, the optimal licensing contract is fixed-fee licensing for a patent holding firm. In the precent of CSR, the optimal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2022-10-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://transport.vgtu.lt/index.php/TEDE/article/view/17662 |
| _version_ | 1798029621349842944 |
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| author | Dongdong Li Chengxuan Shang Chen Jiao |
| author_facet | Dongdong Li Chengxuan Shang Chen Jiao |
| author_sort | Dongdong Li |
| collection | DOAJ |
| description |
This study investigates the green technology licensing strategies of firms with corporate social responsibility (CSR) in a duopoly market. The results show that in the absence of CSR, the optimal licensing contract is fixed-fee licensing for a patent holding firm. In the precent of CSR, the optimal licensing contract for a patent holding firm switches from fixed-fee licensing to royalty licensing with increasing level of CSR if the reduction cost of emissions is high. Moreover, we show that the profit goal of firm and the social welfare goal of government are not always mutually exclusive. If the level of CSR is low, a uniform licensing contract would be preferable. If the level of CSR is high, the optimal licensing contract is inconsistent. Finally, we show that CSR is not always beneficial to the social welfare while CSR benefits the environment. Social welfare benefits from increased CSR degree, but vice versa is true when CSR degree decreases. This research may provide valuable insights into licensing and CSR literature.
First published online 19 October 2022
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| first_indexed | 2024-04-11T19:27:09Z |
| format | Article |
| id | doaj.art-16a959f281024625ba472adeb3176dc0 |
| institution | Directory Open Access Journal |
| issn | 2029-4913 2029-4921 |
| language | English |
| last_indexed | 2024-04-11T19:27:09Z |
| publishDate | 2022-10-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Technological and Economic Development of Economy |
| spelling | doaj.art-16a959f281024625ba472adeb3176dc02022-12-22T04:07:05ZengVilnius Gediminas Technical UniversityTechnological and Economic Development of Economy2029-49132029-49212022-10-0110.3846/tede.2022.17662Optimal licensing strategy of green technology with corporate social responsibilityDongdong Li0Chengxuan Shang1Chen Jiao2School of Public Policy and Administration, Northwestern Polytechnical University, Xi’an, PR ChinaSchool of Public Policy and Administration, Northwestern Polytechnical University, Xi’an, PR ChinaSchool of Languages, Literacies and Translation, Universiti Sains Malaysia, Penang, Malaysia This study investigates the green technology licensing strategies of firms with corporate social responsibility (CSR) in a duopoly market. The results show that in the absence of CSR, the optimal licensing contract is fixed-fee licensing for a patent holding firm. In the precent of CSR, the optimal licensing contract for a patent holding firm switches from fixed-fee licensing to royalty licensing with increasing level of CSR if the reduction cost of emissions is high. Moreover, we show that the profit goal of firm and the social welfare goal of government are not always mutually exclusive. If the level of CSR is low, a uniform licensing contract would be preferable. If the level of CSR is high, the optimal licensing contract is inconsistent. Finally, we show that CSR is not always beneficial to the social welfare while CSR benefits the environment. Social welfare benefits from increased CSR degree, but vice versa is true when CSR degree decreases. This research may provide valuable insights into licensing and CSR literature. First published online 19 October 2022 https://transport.vgtu.lt/index.php/TEDE/article/view/17662corporate social responsibilitylicensing contractgreen technology |
| spellingShingle | Dongdong Li Chengxuan Shang Chen Jiao Optimal licensing strategy of green technology with corporate social responsibility Technological and Economic Development of Economy corporate social responsibility licensing contract green technology |
| title | Optimal licensing strategy of green technology with corporate social responsibility |
| title_full | Optimal licensing strategy of green technology with corporate social responsibility |
| title_fullStr | Optimal licensing strategy of green technology with corporate social responsibility |
| title_full_unstemmed | Optimal licensing strategy of green technology with corporate social responsibility |
| title_short | Optimal licensing strategy of green technology with corporate social responsibility |
| title_sort | optimal licensing strategy of green technology with corporate social responsibility |
| topic | corporate social responsibility licensing contract green technology |
| url | https://transport.vgtu.lt/index.php/TEDE/article/view/17662 |
| work_keys_str_mv | AT dongdongli optimallicensingstrategyofgreentechnologywithcorporatesocialresponsibility AT chengxuanshang optimallicensingstrategyofgreentechnologywithcorporatesocialresponsibility AT chenjiao optimallicensingstrategyofgreentechnologywithcorporatesocialresponsibility |