Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations
Despite the growing importance of Information and Communication Technologies (ICTs) in the tourism domain, the opportunities offered by the web to promote tourist destinations seem to be not yet fully exploited by destination marketing organizations. This study seeks to extend the eTourism Communica...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2014-06-01
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| Series: | Almatourism |
| Subjects: | |
| Online Access: | http://almatourism.unibo.it/article/view/4349 |
| _version_ | 1811336186628669440 |
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| author | Cristina Fabi Elena Marchiori Lorenzo Cantoni |
| author_facet | Cristina Fabi Elena Marchiori Lorenzo Cantoni |
| author_sort | Cristina Fabi |
| collection | DOAJ |
| description | Despite the growing importance of Information and Communication Technologies (ICTs) in the tourism domain, the opportunities offered by the web to promote tourist destinations seem to be not yet fully exploited by destination marketing organizations. This study seeks to extend the eTourism Communication Maturity Model (eTcoMM), which is based on stage models of online communication in tourism. The model focuses on identifying processes involved in tourism web marketing activities, from awareness by tourism boards to implementation. The study aims to contribute to the definition of maturity in online promotion by Italian tourism boards, identifying and discussing factors that aid and limit the transition, from awareness to implementation of strategic web marketing. |
| first_indexed | 2024-04-13T17:35:48Z |
| format | Article |
| id | doaj.art-16b2c41159874ec1a0eae6c3bf4d4f16 |
| institution | Directory Open Access Journal |
| issn | 2036-5195 |
| language | English |
| last_indexed | 2024-04-13T17:35:48Z |
| publishDate | 2014-06-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | Almatourism |
| spelling | doaj.art-16b2c41159874ec1a0eae6c3bf4d4f162022-12-22T02:37:22ZengUniversity of BolognaAlmatourism2036-51952014-06-015111210.6092/issn.2036-5195/43494010Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist DestinationsCristina Fabi0Elena Marchiori1Lorenzo Cantoni2Università degli studi di TeramoUniversità della Svizzera italianaUniversità della Svizzera italianaDespite the growing importance of Information and Communication Technologies (ICTs) in the tourism domain, the opportunities offered by the web to promote tourist destinations seem to be not yet fully exploited by destination marketing organizations. This study seeks to extend the eTourism Communication Maturity Model (eTcoMM), which is based on stage models of online communication in tourism. The model focuses on identifying processes involved in tourism web marketing activities, from awareness by tourism boards to implementation. The study aims to contribute to the definition of maturity in online promotion by Italian tourism boards, identifying and discussing factors that aid and limit the transition, from awareness to implementation of strategic web marketing.http://almatourism.unibo.it/article/view/4349eTourismMaturitàEnti TuristiciAdozioneWeb MarketingPromozione e Comunicazione Online |
| spellingShingle | Cristina Fabi Elena Marchiori Lorenzo Cantoni Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations Almatourism eTourism Maturità Enti Turistici Adozione Web Marketing Promozione e Comunicazione Online |
| title | Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations |
| title_full | Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations |
| title_fullStr | Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations |
| title_full_unstemmed | Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations |
| title_short | Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations |
| title_sort | barriers and facilitators in the maturity process for web promotion of italian tourist destinations |
| topic | eTourism Maturità Enti Turistici Adozione Web Marketing Promozione e Comunicazione Online |
| url | http://almatourism.unibo.it/article/view/4349 |
| work_keys_str_mv | AT cristinafabi barriersandfacilitatorsinthematurityprocessforwebpromotionofitaliantouristdestinations AT elenamarchiori barriersandfacilitatorsinthematurityprocessforwebpromotionofitaliantouristdestinations AT lorenzocantoni barriersandfacilitatorsinthematurityprocessforwebpromotionofitaliantouristdestinations |