Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations
Despite the growing importance of Information and Communication Technologies (ICTs) in the tourism domain, the opportunities offered by the web to promote tourist destinations seem to be not yet fully exploited by destination marketing organizations. This study seeks to extend the eTourism Communica...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2014-06-01
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| Series: | Almatourism |
| Subjects: | |
| Online Access: | http://almatourism.unibo.it/article/view/4349 |