A Model to Explain the Impacts of Personal Factors on the Acceptance of Mobile Commerce
Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommun...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2013-08-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_1214_e7e818379c4891f60415c5cbd0de8478.pdf |
| _version_ | 1827579511236984832 |
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| author | Abdolmajid Mosleh Adel Pourdehghan |
| author_facet | Abdolmajid Mosleh Adel Pourdehghan |
| author_sort | Abdolmajid Mosleh |
| collection | DOAJ |
| description | Today, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications and manymobile commerce services providers. In this regard, businesses need to focus on thelead to effective results mobile commerce acceptance by customers according totheir needs and tendencies.The aim of this study is to analyze impact of individual drivers on the adoptionof mobile commerce according to TAM model. Research conceptual model wasdeveloped based on theoretical studies and data acquisition was carried out bysurveying of 350 mobile phone users. For data analysis and verification of themodel, structural equation modeling approach (SEM) and confirmatory factoranalysis (CFA) were used.Based on the results of the path analysis the relationship between the variablesin the model is investigated and results suggest that indicators of socialinfluence, innovativeness, compatibility and Individual knowledge have asignificant positive effect on attitude and willingness of users to use mobilecommerce and Leading to the adoption of mobile commerce by users. |
| first_indexed | 2024-03-08T22:03:55Z |
| format | Article |
| id | doaj.art-16b64d42a4d74a8cb79d20d74b143ba6 |
| institution | Directory Open Access Journal |
| issn | 2821-0964 2821-0816 |
| language | fas |
| last_indexed | 2024-03-08T22:03:55Z |
| publishDate | 2013-08-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات مدیریت کسب و کار هوشمند |
| spelling | doaj.art-16b64d42a4d74a8cb79d20d74b143ba62023-12-19T10:31:36ZfasAllameh Tabataba'i University Pressمطالعات مدیریت کسب و کار هوشمند2821-09642821-08162013-08-011437641214A Model to Explain the Impacts of Personal Factors on the Acceptance of Mobile CommerceAbdolmajid Mosleh0Adel Pourdehghan1Assistant Professor Faculty of management and humanity, Persian Gulf UniversityMSc., Business Administration, Persian Gulf UniversityToday, mobile devices have changed the way of communication and interaction, andhave a strong influence on modern management. It also provides the ability to doeffective work and has created entirely new activities. Currently, developingcountries is a Market that has a grate potential for Telecommunications and manymobile commerce services providers. In this regard, businesses need to focus on thelead to effective results mobile commerce acceptance by customers according totheir needs and tendencies.The aim of this study is to analyze impact of individual drivers on the adoptionof mobile commerce according to TAM model. Research conceptual model wasdeveloped based on theoretical studies and data acquisition was carried out bysurveying of 350 mobile phone users. For data analysis and verification of themodel, structural equation modeling approach (SEM) and confirmatory factoranalysis (CFA) were used.Based on the results of the path analysis the relationship between the variablesin the model is investigated and results suggest that indicators of socialinfluence, innovativeness, compatibility and Individual knowledge have asignificant positive effect on attitude and willingness of users to use mobilecommerce and Leading to the adoption of mobile commerce by users.https://ims.atu.ac.ir/article_1214_e7e818379c4891f60415c5cbd0de8478.pdfe-commercemobile commercepersonal factorstechnology acceptance model (tam) |
| spellingShingle | Abdolmajid Mosleh Adel Pourdehghan A Model to Explain the Impacts of Personal Factors on the Acceptance of Mobile Commerce مطالعات مدیریت کسب و کار هوشمند e-commerce mobile commerce personal factors technology acceptance model (tam) |
| title | A Model to Explain the Impacts of Personal Factors on the
Acceptance of Mobile Commerce |
| title_full | A Model to Explain the Impacts of Personal Factors on the
Acceptance of Mobile Commerce |
| title_fullStr | A Model to Explain the Impacts of Personal Factors on the
Acceptance of Mobile Commerce |
| title_full_unstemmed | A Model to Explain the Impacts of Personal Factors on the
Acceptance of Mobile Commerce |
| title_short | A Model to Explain the Impacts of Personal Factors on the
Acceptance of Mobile Commerce |
| title_sort | model to explain the impacts of personal factors on the acceptance of mobile commerce |
| topic | e-commerce mobile commerce personal factors technology acceptance model (tam) |
| url | https://ims.atu.ac.ir/article_1214_e7e818379c4891f60415c5cbd0de8478.pdf |
| work_keys_str_mv | AT abdolmajidmosleh amodeltoexplaintheimpactsofpersonalfactorsontheacceptanceofmobilecommerce AT adelpourdehghan amodeltoexplaintheimpactsofpersonalfactorsontheacceptanceofmobilecommerce AT abdolmajidmosleh modeltoexplaintheimpactsofpersonalfactorsontheacceptanceofmobilecommerce AT adelpourdehghan modeltoexplaintheimpactsofpersonalfactorsontheacceptanceofmobilecommerce |