Flavor capsule cigarette use, user profiles and perceptions in South Korea
Background Industry reports celebrate market growth from the recent cigarette design innovation of flavor capsules in the filter, which smokers crush to release a liquid that flavors the smoke. However, limited information exists regarding flavor capsule cigarette smokers, including in South Korea,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2018-03-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/Flavor-capsule-cigarette-use-user-profiles-and-perceptions-in-South-Korea,84716,0,2.html |
| _version_ | 1811330318989262848 |
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| author | Yoo Jin Cho James F Thrasher |
| author_facet | Yoo Jin Cho James F Thrasher |
| author_sort | Yoo Jin Cho |
| collection | DOAJ |
| description | Background
Industry reports celebrate market growth from the recent cigarette design innovation of flavor capsules in the filter, which smokers crush to release a liquid that flavors the smoke. However, limited information exists regarding flavor capsule cigarette smokers, including in South Korea, where this market segment has rapidly grown. This study assessed (1) the prevalence, correlates, and perceptions of smokers having flavor capsule cigarette brands as their regular brands in Korea, as well as (2) the recency of brand adoption and the reason for choosing the brand.
Methods
Data
come from a nationally representative sample of 1,940 adult smokers who
participated in the 2016 International Tobacco Control Project (ITC) Korea
survey.
Results
The
prevalence of smokers who preferred flavor capsule brand varieties was 18%. Flavor capsule cigarette smokers were more likely than
regular cigarette smokers to be younger (e.g. AOR [Adjusted odds ratio] 29-38
vs. 19-28 : 0.38, p < . 001), female (AOR: 1.51, p < . 05), and report
lower nicotine dependence (AOR: 0.87, p < . 01). Flavor capsule cigarette
smokers were also more likely than regular cigarette smokers to report that their
cigarette varieties are lighter in taste (b: 0.18, p < . 01) and smoother on
throat (b: 0.12, p < .05), which promotes misperceptions of reduced harm. They
were more likely than regular cigarette smokers to report that they had smoked
the current usual brand less than 1 year (AOR: 4.81, p < . 001) and that they
chose their brand because of taste (AOR: 4.55, p < .05).
Conclusions
Preference
for flavor capsule cigarettes is high in Korea, especially among vulnerable
populations such as young adults and females. Given that flavors mask the
harshness of tobacco smoke and promote addiction, regulators should ban this
newly introduced cigarette design innovation. |
| first_indexed | 2024-04-13T15:59:12Z |
| format | Article |
| id | doaj.art-16b6536f9fc24165b2a539b6b53270f6 |
| institution | Directory Open Access Journal |
| issn | 1617-9625 |
| language | English |
| last_indexed | 2024-04-13T15:59:12Z |
| publishDate | 2018-03-01 |
| publisher | European Publishing |
| record_format | Article |
| series | Tobacco Induced Diseases |
| spelling | doaj.art-16b6536f9fc24165b2a539b6b53270f62022-12-22T02:40:35ZengEuropean PublishingTobacco Induced Diseases1617-96252018-03-0116110.18332/tid/8471684716Flavor capsule cigarette use, user profiles and perceptions in South KoreaYoo Jin Cho0James F Thrasher1University of South Carolina, Health Promotion, Education, & Behavior, United States of AmericaUniversity of South Carolina, Health Promotion, Education, & Behavior, United States of AmericaBackground Industry reports celebrate market growth from the recent cigarette design innovation of flavor capsules in the filter, which smokers crush to release a liquid that flavors the smoke. However, limited information exists regarding flavor capsule cigarette smokers, including in South Korea, where this market segment has rapidly grown. This study assessed (1) the prevalence, correlates, and perceptions of smokers having flavor capsule cigarette brands as their regular brands in Korea, as well as (2) the recency of brand adoption and the reason for choosing the brand. Methods Data come from a nationally representative sample of 1,940 adult smokers who participated in the 2016 International Tobacco Control Project (ITC) Korea survey. Results The prevalence of smokers who preferred flavor capsule brand varieties was 18%. Flavor capsule cigarette smokers were more likely than regular cigarette smokers to be younger (e.g. AOR [Adjusted odds ratio] 29-38 vs. 19-28 : 0.38, p < . 001), female (AOR: 1.51, p < . 05), and report lower nicotine dependence (AOR: 0.87, p < . 01). Flavor capsule cigarette smokers were also more likely than regular cigarette smokers to report that their cigarette varieties are lighter in taste (b: 0.18, p < . 01) and smoother on throat (b: 0.12, p < .05), which promotes misperceptions of reduced harm. They were more likely than regular cigarette smokers to report that they had smoked the current usual brand less than 1 year (AOR: 4.81, p < . 001) and that they chose their brand because of taste (AOR: 4.55, p < .05). Conclusions Preference for flavor capsule cigarettes is high in Korea, especially among vulnerable populations such as young adults and females. Given that flavors mask the harshness of tobacco smoke and promote addiction, regulators should ban this newly introduced cigarette design innovation.http://www.journalssystem.com/tid/Flavor-capsule-cigarette-use-user-profiles-and-perceptions-in-South-Korea,84716,0,2.htmlWCTOH |
| spellingShingle | Yoo Jin Cho James F Thrasher Flavor capsule cigarette use, user profiles and perceptions in South Korea Tobacco Induced Diseases WCTOH |
| title | Flavor capsule cigarette use, user profiles and perceptions in South Korea |
| title_full | Flavor capsule cigarette use, user profiles and perceptions in South Korea |
| title_fullStr | Flavor capsule cigarette use, user profiles and perceptions in South Korea |
| title_full_unstemmed | Flavor capsule cigarette use, user profiles and perceptions in South Korea |
| title_short | Flavor capsule cigarette use, user profiles and perceptions in South Korea |
| title_sort | flavor capsule cigarette use user profiles and perceptions in south korea |
| topic | WCTOH |
| url | http://www.journalssystem.com/tid/Flavor-capsule-cigarette-use-user-profiles-and-perceptions-in-South-Korea,84716,0,2.html |
| work_keys_str_mv | AT yoojincho flavorcapsulecigaretteuseuserprofilesandperceptionsinsouthkorea AT jamesfthrasher flavorcapsulecigaretteuseuserprofilesandperceptionsinsouthkorea |