SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability

Attractiveness of Lviv as an urban tourist destination has grown over recent decades. The increase in numbers of visits and visitors to this city inevitably makes an important impact on local economy, cultural developments, community life, etc., and consequently gives rise to certain sustainability...

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Main Authors: Oresta Bordun, Mariya Kozolup
Format: Article
Language:English
Published: WSB Poznań 2018-12-01
Series:Studia Periegetica
Subjects:
Online Access:https://journals.wsb.poznan.pl/index.php/sp/article/view/86
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author Oresta Bordun
Mariya Kozolup
author_facet Oresta Bordun
Mariya Kozolup
author_sort Oresta Bordun
collection DOAJ
description Attractiveness of Lviv as an urban tourist destination has grown over recent decades. The increase in numbers of visits and visitors to this city inevitably makes an important impact on local economy, cultural developments, community life, etc., and consequently gives rise to certain sustainability issues. In order to assure a long-term planning and effective management of the city's tourism assets it is essential to run monitoring programs aimed at spotting problem areas and determining needs for changes in local tourism development. This paper aims at using indicators of sustainability of Lviv urban destination as a central instrument for improved planning and management of tourism business in the city. The research methods combine SWOT analysis and a survey carried out in 2016 in a joint effort of the authors, students of Lviv Ivan Franko National University majoring in Tourism and the City Institute commissioned by Department of Tourism of Lviv City Council. After processing all the data collected in the study, we were able to determine the key indicators of the destination sustainability, namely tourist attractiveness of the city and tourist satisfaction with the destination. As a result of indicator analysis, indexes of Lviv attractiveness as an urban tourist destination and tourist satisfaction with local tourism services were calculated. (original abstract)
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spelling doaj.art-16b8623d074a42b8bc896f16ead392282023-03-02T21:21:45ZengWSB PoznańStudia Periegetica1897-92622018-12-0124410.26349/st.per.0024.03SWOT Analysis of Lviv Tourist Destination and Key Indicators of its SustainabilityOresta Bordun0Mariya Kozolup1Ivan Franko National University of Lviv, UkraineIvan Franko National University of Lviv, UkraineAttractiveness of Lviv as an urban tourist destination has grown over recent decades. The increase in numbers of visits and visitors to this city inevitably makes an important impact on local economy, cultural developments, community life, etc., and consequently gives rise to certain sustainability issues. In order to assure a long-term planning and effective management of the city's tourism assets it is essential to run monitoring programs aimed at spotting problem areas and determining needs for changes in local tourism development. This paper aims at using indicators of sustainability of Lviv urban destination as a central instrument for improved planning and management of tourism business in the city. The research methods combine SWOT analysis and a survey carried out in 2016 in a joint effort of the authors, students of Lviv Ivan Franko National University majoring in Tourism and the City Institute commissioned by Department of Tourism of Lviv City Council. After processing all the data collected in the study, we were able to determine the key indicators of the destination sustainability, namely tourist attractiveness of the city and tourist satisfaction with the destination. As a result of indicator analysis, indexes of Lviv attractiveness as an urban tourist destination and tourist satisfaction with local tourism services were calculated. (original abstract)https://journals.wsb.poznan.pl/index.php/sp/article/view/86SWOT analysisUrban tourismSustainable developmentQuality of tourist services
spellingShingle Oresta Bordun
Mariya Kozolup
SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability
Studia Periegetica
SWOT analysis
Urban tourism
Sustainable development
Quality of tourist services
title SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability
title_full SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability
title_fullStr SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability
title_full_unstemmed SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability
title_short SWOT Analysis of Lviv Tourist Destination and Key Indicators of its Sustainability
title_sort swot analysis of lviv tourist destination and key indicators of its sustainability
topic SWOT analysis
Urban tourism
Sustainable development
Quality of tourist services
url https://journals.wsb.poznan.pl/index.php/sp/article/view/86
work_keys_str_mv AT orestabordun swotanalysisoflvivtouristdestinationandkeyindicatorsofitssustainability
AT mariyakozolup swotanalysisoflvivtouristdestinationandkeyindicatorsofitssustainability