Differences in public and producer attitudes toward animal welfare in the red meat industries

Societal concerns dictate the need for animal welfare standards and legislation. The public and livestock producers often differ on their views of livestock welfare, and failure to meet public expectations may threaten the “social license to operate” increasing the cost of production and hampering t...

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Main Authors: Grahame J. Coleman, Paul H. Hemsworth, Lauren M. Hemsworth, Carolina A. Munoz, Maxine Rice
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-09-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.875221/full
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author Grahame J. Coleman
Paul H. Hemsworth
Lauren M. Hemsworth
Carolina A. Munoz
Maxine Rice
author_facet Grahame J. Coleman
Paul H. Hemsworth
Lauren M. Hemsworth
Carolina A. Munoz
Maxine Rice
author_sort Grahame J. Coleman
collection DOAJ
description Societal concerns dictate the need for animal welfare standards and legislation. The public and livestock producers often differ on their views of livestock welfare, and failure to meet public expectations may threaten the “social license to operate” increasing the cost of production and hampering the success of the industry. This study examined public and producer attitudes toward common practices and animal welfare issues in the Australian red meat industry, knowledge of these practices, and public and producer trust in people working the red meat industry using an Australia-wide survey of both the general public (n = 501) and red meat producers (n = 200). Public participants were recruited using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing) while the red meat producers were randomly selected within a curated database of Australian red meat producers. After controlling for gender and age, there were marked differences (p < 0.01) between public and producer respondents in 20 of the 27 attitude, trust and knowledge variables studied. Producers reported more positive beliefs in the conditions provided for sheep and beef cattle during sea and land transport, the husbandry practices used in the red meat industry, and red meat attributes regarding human health, environmental impact, animal use and animal welfare. Both public and producers reported similar levels of trust in conventional and commercial media and had similar beliefs about animal rights, prevention of animal cruelty and balancing the welfare of people and animals. The results indicate a polarization between the public and livestock producers in their attitudes toward animal welfare, knowledge of husbandry practices and trust in livestock people.
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spelling doaj.art-16cd9790613a48b38ccf8e4a2907c8b12022-12-22T03:13:08ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-09-011310.3389/fpsyg.2022.875221875221Differences in public and producer attitudes toward animal welfare in the red meat industriesGrahame J. ColemanPaul H. HemsworthLauren M. HemsworthCarolina A. MunozMaxine RiceSocietal concerns dictate the need for animal welfare standards and legislation. The public and livestock producers often differ on their views of livestock welfare, and failure to meet public expectations may threaten the “social license to operate” increasing the cost of production and hampering the success of the industry. This study examined public and producer attitudes toward common practices and animal welfare issues in the Australian red meat industry, knowledge of these practices, and public and producer trust in people working the red meat industry using an Australia-wide survey of both the general public (n = 501) and red meat producers (n = 200). Public participants were recruited using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing) while the red meat producers were randomly selected within a curated database of Australian red meat producers. After controlling for gender and age, there were marked differences (p < 0.01) between public and producer respondents in 20 of the 27 attitude, trust and knowledge variables studied. Producers reported more positive beliefs in the conditions provided for sheep and beef cattle during sea and land transport, the husbandry practices used in the red meat industry, and red meat attributes regarding human health, environmental impact, animal use and animal welfare. Both public and producers reported similar levels of trust in conventional and commercial media and had similar beliefs about animal rights, prevention of animal cruelty and balancing the welfare of people and animals. The results indicate a polarization between the public and livestock producers in their attitudes toward animal welfare, knowledge of husbandry practices and trust in livestock people.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.875221/fullgeneral publiclivestock producerfarm animal welfareattitudestrustknowledge
spellingShingle Grahame J. Coleman
Paul H. Hemsworth
Lauren M. Hemsworth
Carolina A. Munoz
Maxine Rice
Differences in public and producer attitudes toward animal welfare in the red meat industries
Frontiers in Psychology
general public
livestock producer
farm animal welfare
attitudes
trust
knowledge
title Differences in public and producer attitudes toward animal welfare in the red meat industries
title_full Differences in public and producer attitudes toward animal welfare in the red meat industries
title_fullStr Differences in public and producer attitudes toward animal welfare in the red meat industries
title_full_unstemmed Differences in public and producer attitudes toward animal welfare in the red meat industries
title_short Differences in public and producer attitudes toward animal welfare in the red meat industries
title_sort differences in public and producer attitudes toward animal welfare in the red meat industries
topic general public
livestock producer
farm animal welfare
attitudes
trust
knowledge
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.875221/full
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