Teaching Cases in Management - Cordilheira de Santana
The Cordilheira de Santana case, from now on referred to simply as Cordilheira, was conducted and reported with the main purpose of contributing to the understanding of the process of strategy formulation in the winery sector. It presents the case of a recently created small firm aiming to compete i...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2011-01-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1155.pdf |
| _version_ | 1797710816626081792 |
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| author | Astor Eugênio Hexsel Roberto Costa Fachin Eduardo Wilk Deonir de Toni Rosana Thomé |
| author_facet | Astor Eugênio Hexsel Roberto Costa Fachin Eduardo Wilk Deonir de Toni Rosana Thomé |
| author_sort | Astor Eugênio Hexsel |
| collection | DOAJ |
| description | The Cordilheira de Santana case, from now on referred to simply as Cordilheira, was conducted and reported with the main purpose of contributing to the understanding of the process of strategy formulation in the winery sector. It presents the case of a recently created small firm aiming to compete in the market by offering high quality based on reduced premium line products, with prices established in accordance. Even so, it has not achieved the expected results. The wine industry with its basis in the wineries of the extreme south of Brazil, which is the most productive sector in the whole country, is also discussed. The case study began in 2008, when Rosana, owner and director of the company, travelled from São Paulo to Porto Alegre and highly concerned that the expected results had not been achieved. Data included as a technical note on the wine industry provides information on the industry as a whole, enabling students to reconsider the firm´s positioning in the market. The teaching note that follows provides the professor with information that will allow him to explore several perspectives that will have to be faced by Rosana further. She may choose to strengthen the present strategy or to take it in a new direction. |
| first_indexed | 2024-03-12T06:57:45Z |
| format | Article |
| id | doaj.art-16e5ff65e8fd437c852e358acf1f2a53 |
| institution | Directory Open Access Journal |
| issn | 1415-6555 1982-7849 |
| language | English |
| last_indexed | 2024-03-12T06:57:45Z |
| publishDate | 2011-01-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj.art-16e5ff65e8fd437c852e358acf1f2a532023-09-02T23:54:46ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492011-01-01151158172Teaching Cases in Management - Cordilheira de SantanaAstor Eugênio HexselRoberto Costa FachinEduardo WilkDeonir de ToniRosana ThoméThe Cordilheira de Santana case, from now on referred to simply as Cordilheira, was conducted and reported with the main purpose of contributing to the understanding of the process of strategy formulation in the winery sector. It presents the case of a recently created small firm aiming to compete in the market by offering high quality based on reduced premium line products, with prices established in accordance. Even so, it has not achieved the expected results. The wine industry with its basis in the wineries of the extreme south of Brazil, which is the most productive sector in the whole country, is also discussed. The case study began in 2008, when Rosana, owner and director of the company, travelled from São Paulo to Porto Alegre and highly concerned that the expected results had not been achieved. Data included as a technical note on the wine industry provides information on the industry as a whole, enabling students to reconsider the firm´s positioning in the market. The teaching note that follows provides the professor with information that will allow him to explore several perspectives that will have to be faced by Rosana further. She may choose to strengthen the present strategy or to take it in a new direction.http://www.anpad.org.br/periodicos/arq_pdf/a_1155.pdfwine industrystrategic positioningvalue passing. |
| spellingShingle | Astor Eugênio Hexsel Roberto Costa Fachin Eduardo Wilk Deonir de Toni Rosana Thomé Teaching Cases in Management - Cordilheira de Santana RAC: Revista de Administração Contemporânea wine industry strategic positioning value passing. |
| title | Teaching Cases in Management - Cordilheira de Santana |
| title_full | Teaching Cases in Management - Cordilheira de Santana |
| title_fullStr | Teaching Cases in Management - Cordilheira de Santana |
| title_full_unstemmed | Teaching Cases in Management - Cordilheira de Santana |
| title_short | Teaching Cases in Management - Cordilheira de Santana |
| title_sort | teaching cases in management cordilheira de santana |
| topic | wine industry strategic positioning value passing. |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_1155.pdf |
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