Exploration of How Appearance Management is used to Improve the Self Esteem by Urban Silver Aged Women in Sri Lanka

Exploration of How Appearance Management is used to Improve the Self Esteem by Urban Silver Aged Women in Sri Lanka

From 1981 to 2012, within 31 years, the Sri Lankan elderly population has doubled. It is estimated that one in four Sri Lankans will be elderly by the year 2041. One of the mistakes done by marketers is neglecting this group by thinking that they have low income and spend less money. Even though the...

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Bibliographic Details
Main Authors: Malkanthie M.A.A., Kelum W.G.S.
Format: Article
Language:English
Published: Faculty of Commerce & Manangement Studies, University of Kelaniya 2021-06-01
Series:Kelaniya Journal of Management
Subjects:
appearance management
self esteem
fashion involvement
silver-aged women
Online Access:http://doi.org/10.4038/kjm.v10i1.7668

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