Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

This paper empirically identifies the predictors influencing the use of promo code in Jordan. This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features. The study utilized 379 surveys distributed in Jordan and analyzed the...

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Bibliographic Details
Main Authors:	Qais Hammouri, Asmahan Majed Altaher, Jassim Ahmad Al-Gasawneh, Ahmad A. Rabaa’i, Abdalrazzaq Aloqoo, Heba Khataybeh
Format:	Article
Language:	English
Published:	Growing Science 2022-01-01
Series:	International Journal of Data and Network Science
Online Access:	http://www.growingscience.com/ijds/Vol6/ijdns_2022_48.pdf

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