Critical Success Factors for Leading Apparel E-Tailers in Cape Town, South Africa

The South African retail apparel industry has and continues to undergo major digitisation. This movement better known as e-tailing has pioneered over the years and proven to be a lucrative way of trading. As a developing market, e-tailing has seen increased growth with great potential for new entran...

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Bibliographic Details
Main Authors: Kayla Kim SAMPSON, Virimai Victor MUGOBO
Format: Article
Language:English
Published: Sprint Investify 2023-01-01
Series:Expert Journal of Marketing
Subjects:
Online Access:https://marketing.expertjournals.com/23446773-1101/