The Micro- and Macro-levels of Co-creation: How Transformations Change People's Preferences

Radical technologies can lead to extreme transformations of their users and even societies. Innovation researchers, archeologists, economic- and technological historians, and other scholars have studied past radical innovations to rationalize how these innovations emerged. This knowledge is indispen...

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Main Author: Tore Kristensen
Format: Article
Language:English
Published: Carleton University 2009-10-01
Series:Technology Innovation Management Review
Online Access:http://timreview.ca/sites/default/files/Issue_PDF/november09_osbr.pdf
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author Tore Kristensen
author_facet Tore Kristensen
author_sort Tore Kristensen
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description Radical technologies can lead to extreme transformations of their users and even societies. Innovation researchers, archeologists, economic- and technological historians, and other scholars have studied past radical innovations to rationalize how these innovations emerged. This knowledge is indispensible for business and governmental decision makers. However, most research studies lack the human dimensions, such as "what did these innovative people think?" and "what were their personal motivations?". In many instances, we don't even know who the inventors were. In this article, we argue that a better understanding of personal transformations may lead to an increase of co-creation effectiveness and efficiency. First, this article will explore the nature of the personal transformations taking place among ordinary people as consumers and users of cultural institutions. Such institutions have been created to enable people to learn and grow individually and to create a sense of community and cohesion. Second, we discuss the co-creation aspects of personal transformation processes. This will be seen in two contexts: that of the individual who is transformed, and in terms of the different value contributions to a community of users.
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spelling doaj.art-172f4a0f01c44856ae4c0b5654e54c392022-12-22T01:43:47ZengCarleton UniversityTechnology Innovation Management Review1927-03212009-10-01November 2009The Micro- and Macro-levels of Co-creation: How Transformations Change People's PreferencesTore KristensenRadical technologies can lead to extreme transformations of their users and even societies. Innovation researchers, archeologists, economic- and technological historians, and other scholars have studied past radical innovations to rationalize how these innovations emerged. This knowledge is indispensible for business and governmental decision makers. However, most research studies lack the human dimensions, such as "what did these innovative people think?" and "what were their personal motivations?". In many instances, we don't even know who the inventors were. In this article, we argue that a better understanding of personal transformations may lead to an increase of co-creation effectiveness and efficiency. First, this article will explore the nature of the personal transformations taking place among ordinary people as consumers and users of cultural institutions. Such institutions have been created to enable people to learn and grow individually and to create a sense of community and cohesion. Second, we discuss the co-creation aspects of personal transformation processes. This will be seen in two contexts: that of the individual who is transformed, and in terms of the different value contributions to a community of users.http://timreview.ca/sites/default/files/Issue_PDF/november09_osbr.pdf
spellingShingle Tore Kristensen
The Micro- and Macro-levels of Co-creation: How Transformations Change People's Preferences
Technology Innovation Management Review
title The Micro- and Macro-levels of Co-creation: How Transformations Change People's Preferences
title_full The Micro- and Macro-levels of Co-creation: How Transformations Change People's Preferences
title_fullStr The Micro- and Macro-levels of Co-creation: How Transformations Change People's Preferences
title_full_unstemmed The Micro- and Macro-levels of Co-creation: How Transformations Change People's Preferences
title_short The Micro- and Macro-levels of Co-creation: How Transformations Change People's Preferences
title_sort micro and macro levels of co creation how transformations change people s preferences
url http://timreview.ca/sites/default/files/Issue_PDF/november09_osbr.pdf
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