That’s Opera un Nuovo Progetto Artistico e Multimediale

Together with OperaLombardia, Aedo imagined and created the “That's Opera!” project, a multimedia and spectacular traveling project to change the narration of the world of opera and with the aim of bringing new audiences - especially the younger ones - both to get to know and to inhabit their...

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Main Author: Maddalena Camera
Format: Article
Language:English
Published: mediaGEO soc. coop. 2023-05-01
Series:Archeomatica
Subjects:
Online Access:http://mediageo.it/ojs/index.php/archeomatica/article/view/1922
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author Maddalena Camera
author_facet Maddalena Camera
author_sort Maddalena Camera
collection DOAJ
description Together with OperaLombardia, Aedo imagined and created the “That's Opera!” project, a multimedia and spectacular traveling project to change the narration of the world of opera and with the aim of bringing new audiences - especially the younger ones - both to get to know and to inhabit their buildings, and to approach listening to opera in an unprecedented way. Thanks to the construction of sensitive environments with an immersive, multisensory and interactive character, the complexity of the world of opera is told, especially that part that is not seen and which consists in creating and rehearsing the show (backstage and making of opera). What you see on stage is only the emerging tip of the show, its indispensable and magical conclusion. Aedo's main mission consists in enhancing places of culture which, together with the experimentation of new forms and their accessibility, makes it possible to capture and tell the charm and secrets of an art form such as opera. Among the peculiarities of the intervention, in fact, the ability of Aedo, built over time, to use narrative techniques, contemporary artistic, technological and scientific tools and languages stands out, to transmit cultural contents, make them increasingly universally accessible and bring them closer to the public with a surprise of the unreleased.
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spelling doaj.art-173006aadb7944e190f9f3a7bdff47262023-05-11T00:06:09ZengmediaGEO soc. coop.Archeomatica2037-24852384-94282023-05-01134That’s Opera un Nuovo Progetto Artistico e MultimedialeMaddalena Camera Together with OperaLombardia, Aedo imagined and created the “That's Opera!” project, a multimedia and spectacular traveling project to change the narration of the world of opera and with the aim of bringing new audiences - especially the younger ones - both to get to know and to inhabit their buildings, and to approach listening to opera in an unprecedented way. Thanks to the construction of sensitive environments with an immersive, multisensory and interactive character, the complexity of the world of opera is told, especially that part that is not seen and which consists in creating and rehearsing the show (backstage and making of opera). What you see on stage is only the emerging tip of the show, its indispensable and magical conclusion. Aedo's main mission consists in enhancing places of culture which, together with the experimentation of new forms and their accessibility, makes it possible to capture and tell the charm and secrets of an art form such as opera. Among the peculiarities of the intervention, in fact, the ability of Aedo, built over time, to use narrative techniques, contemporary artistic, technological and scientific tools and languages stands out, to transmit cultural contents, make them increasingly universally accessible and bring them closer to the public with a surprise of the unreleased. http://mediageo.it/ojs/index.php/archeomatica/article/view/1922Opera liricavalorizzazioneluoghi della culturaaccessibilitàimmersivitàmultisensorialità
spellingShingle Maddalena Camera
That’s Opera un Nuovo Progetto Artistico e Multimediale
Archeomatica
Opera lirica
valorizzazione
luoghi della cultura
accessibilità
immersività
multisensorialità
title That’s Opera un Nuovo Progetto Artistico e Multimediale
title_full That’s Opera un Nuovo Progetto Artistico e Multimediale
title_fullStr That’s Opera un Nuovo Progetto Artistico e Multimediale
title_full_unstemmed That’s Opera un Nuovo Progetto Artistico e Multimediale
title_short That’s Opera un Nuovo Progetto Artistico e Multimediale
title_sort that s opera un nuovo progetto artistico e multimediale
topic Opera lirica
valorizzazione
luoghi della cultura
accessibilità
immersività
multisensorialità
url http://mediageo.it/ojs/index.php/archeomatica/article/view/1922
work_keys_str_mv AT maddalenacamera thatsoperaunnuovoprogettoartisticoemultimediale