The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentions

People are aware that climate change is happening, yet many do not act on this information. Increasing the awareness that some pro-environmental behaviors have a larger impact than others has the potential to be a piece of the puzzle needed to increase climate action. The current study aims to creat...

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Main Authors: Hulda Karlsson, Arvid Erlandsson, Erkin Asutay, Daniel Västfjäll
Format: Article
Language:English
Published: Elsevier 2024-01-01
Series:Current Research in Ecological and Social Psychology
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666622724000029
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author Hulda Karlsson
Arvid Erlandsson
Erkin Asutay
Daniel Västfjäll
author_facet Hulda Karlsson
Arvid Erlandsson
Erkin Asutay
Daniel Västfjäll
author_sort Hulda Karlsson
collection DOAJ
description People are aware that climate change is happening, yet many do not act on this information. Increasing the awareness that some pro-environmental behaviors have a larger impact than others has the potential to be a piece of the puzzle needed to increase climate action. The current study aims to create an intervention, by combining feedback about the efficacy of pro-environmental behaviors and a novel mental imagery task, intended to help people update their impact beliefs and increase their intention to engage in pro-environmental behavior. The participants (N = 1012) were recruited online and randomized to one of three conditions: 1) Environmentally themed mental imagery in combination with efficacy feedback; 2) Efficacy feedback only; 3) Control. As predicted, we found that efficacy feedback affected the intention to act pro-environmentally, however, the intention to act increased more when the feedback was combined with a mental imagery task. In addition, we found that combining the two interventions increased the perceived impact of pro-environmental behaviors to a higher degree than efficacy feedback alone. Mediation analyses indicated that the change of impact beliefs mediated the change in pro-environmental intention in the combination condition, but not in the other conditions. These results suggest the potential aggregated effect of using mental imagery with efficacy feedback in behavioral interventions aimed at mitigating climate change.
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spelling doaj.art-17338ff2cd504f53b5142b3f05f7f8a72024-01-21T05:11:01ZengElsevierCurrent Research in Ecological and Social Psychology2666-62272024-01-016100181The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentionsHulda Karlsson0Arvid Erlandsson1Erkin Asutay2Daniel Västfjäll3Department of behavioural sciences and learning, JEDI-lab, Linköping University; Corresponding author at: Linköping University, Department of behavioural sciences and learning, House I:3, Campus Valla, SE 581 83 Linköping, Sweden.Department of behavioural sciences and learning, JEDI-lab, Linköping UniversityDepartment of behavioural sciences and learning, JEDI-lab, Linköping UniversityDepartment of behavioural sciences and learning, JEDI-lab, Linköping University and Decision Research Eugene, OregonPeople are aware that climate change is happening, yet many do not act on this information. Increasing the awareness that some pro-environmental behaviors have a larger impact than others has the potential to be a piece of the puzzle needed to increase climate action. The current study aims to create an intervention, by combining feedback about the efficacy of pro-environmental behaviors and a novel mental imagery task, intended to help people update their impact beliefs and increase their intention to engage in pro-environmental behavior. The participants (N = 1012) were recruited online and randomized to one of three conditions: 1) Environmentally themed mental imagery in combination with efficacy feedback; 2) Efficacy feedback only; 3) Control. As predicted, we found that efficacy feedback affected the intention to act pro-environmentally, however, the intention to act increased more when the feedback was combined with a mental imagery task. In addition, we found that combining the two interventions increased the perceived impact of pro-environmental behaviors to a higher degree than efficacy feedback alone. Mediation analyses indicated that the change of impact beliefs mediated the change in pro-environmental intention in the combination condition, but not in the other conditions. These results suggest the potential aggregated effect of using mental imagery with efficacy feedback in behavioral interventions aimed at mitigating climate change.http://www.sciencedirect.com/science/article/pii/S2666622724000029Pro-environmental behaviorMental imageryFeedbackBelief-updatingImpact beliefBehavioral intention
spellingShingle Hulda Karlsson
Arvid Erlandsson
Erkin Asutay
Daniel Västfjäll
The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentions
Current Research in Ecological and Social Psychology
Pro-environmental behavior
Mental imagery
Feedback
Belief-updating
Impact belief
Behavioral intention
title The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentions
title_full The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentions
title_fullStr The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentions
title_full_unstemmed The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentions
title_short The role of environmental mental imagery in impact beliefs about climate change mitigation and pro-environmental intentions
title_sort role of environmental mental imagery in impact beliefs about climate change mitigation and pro environmental intentions
topic Pro-environmental behavior
Mental imagery
Feedback
Belief-updating
Impact belief
Behavioral intention
url http://www.sciencedirect.com/science/article/pii/S2666622724000029
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