Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian context
This study examined the perception of investors toward the factors of Artificial Intelligence (AI) that impact behavioral intention of AI adoption. TAM was used with the addition of three factors of subjective norms, trust in service and service provider, and training. Jordanian stock marke...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_103.pdf |
| _version_ | 1797740566098739200 |
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| author | Esraa Mohammad Rasoul AlAmayreh Dmaithan Almajali Lama Ahmad AlSmadi Raed Masadeh Alaa Saeb Al-Sherideh Salwa AL Majali |
| author_facet | Esraa Mohammad Rasoul AlAmayreh Dmaithan Almajali Lama Ahmad AlSmadi Raed Masadeh Alaa Saeb Al-Sherideh Salwa AL Majali |
| author_sort | Esraa Mohammad Rasoul AlAmayreh |
| collection | DOAJ |
| description | This study examined the perception of investors toward the factors of Artificial Intelligence (AI) that impact behavioral intention of AI adoption. TAM was used with the addition of three factors of subjective norms, trust in service and service provider, and training. Jordanian stock market investors with basic investment knowledge were selected as the study participants using a convenience sampling method. The analyzed data were obtained from 610 responses. Results demonstrated the significant impact of trust in service and subjective norms on AI. Attitudes, perceived ease of use and perceived usefulness showed statistical significance toward intention to use AI. Results also showed significant impact of training on perceived ease of use. |
| first_indexed | 2024-03-12T14:14:13Z |
| format | Article |
| id | doaj.art-17448ef2d42041fc87deaba91a168b0f |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-03-12T14:14:13Z |
| publishDate | 2023-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-17448ef2d42041fc87deaba91a168b0f2023-08-20T19:09:34ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562023-01-01741861187410.5267/j.ijdns.2023.7.006Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian contextEsraa Mohammad Rasoul AlAmayrehDmaithan AlmajaliLama Ahmad AlSmadiRaed MasadehAlaa Saeb Al-SheridehSalwa AL Majali This study examined the perception of investors toward the factors of Artificial Intelligence (AI) that impact behavioral intention of AI adoption. TAM was used with the addition of three factors of subjective norms, trust in service and service provider, and training. Jordanian stock market investors with basic investment knowledge were selected as the study participants using a convenience sampling method. The analyzed data were obtained from 610 responses. Results demonstrated the significant impact of trust in service and subjective norms on AI. Attitudes, perceived ease of use and perceived usefulness showed statistical significance toward intention to use AI. Results also showed significant impact of training on perceived ease of use.http://www.growingscience.com/ijds/Vol7/ijdns_2023_103.pdf |
| spellingShingle | Esraa Mohammad Rasoul AlAmayreh Dmaithan Almajali Lama Ahmad AlSmadi Raed Masadeh Alaa Saeb Al-Sherideh Salwa AL Majali Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian context International Journal of Data and Network Science |
| title | Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian context |
| title_full | Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian context |
| title_fullStr | Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian context |
| title_full_unstemmed | Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian context |
| title_short | Antecedents of understanding the investors’ acceptance of artificial intelligence: Perceptions from Jordanian context |
| title_sort | antecedents of understanding the investors acceptance of artificial intelligence perceptions from jordanian context |
| url | http://www.growingscience.com/ijds/Vol7/ijdns_2023_103.pdf |
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