Place branding in tourism: a review of theoretical approaches and management practices
This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2017-10-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/988/pdf_66 |
| _version_ | 1818529091894116352 |
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| author | Marta Almeyda-Ibáñez Babu P. George |
| author_facet | Marta Almeyda-Ibáñez Babu P. George |
| author_sort | Marta Almeyda-Ibáñez |
| collection | DOAJ |
| description | This paper draws from the generic literature on branding to develop the
idea of tourist based destination branding. Tourist based brand equity is
proposed as an alternative to the more traditional destination resource
centered idea of brand equity. In that process, it identifies various
tourism related nuances that obfuscate brand building. Measurement
approaches to quantify destination brand equity are compared,
highlighting the pros and cons of each approach. Throughout the
discussion, examples of successful destination branding practices are
integrated. |
| first_indexed | 2024-12-11T06:58:37Z |
| format | Article |
| id | doaj.art-1745eb73587c43cfb1f10e07f31fd27a |
| institution | Directory Open Access Journal |
| issn | 2182-8466 |
| language | English |
| last_indexed | 2024-12-11T06:58:37Z |
| publishDate | 2017-10-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj.art-1745eb73587c43cfb1f10e07f31fd27a2022-12-22T01:16:40ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662017-10-01134101910.18089/tms.2017.13402Place branding in tourism: a review of theoretical approaches and management practicesMarta Almeyda-Ibáñez0Babu P. George1Universidad del Sagrado Corazón, Facultad Administración de Empresas, San Juan, Puerto RicoFort Hays State University, Department of Management, USAThis paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each approach. Throughout the discussion, examples of successful destination branding practices are integrated.https://tmstudies.net/index.php/ectms/article/view/988/pdf_66place brandingbrand equitybrand assessmentdestination marketingcase studies |
| spellingShingle | Marta Almeyda-Ibáñez Babu P. George Place branding in tourism: a review of theoretical approaches and management practices Tourism & Management Studies place branding brand equity brand assessment destination marketing case studies |
| title | Place branding in tourism: a review of theoretical approaches and management practices |
| title_full | Place branding in tourism: a review of theoretical approaches and management practices |
| title_fullStr | Place branding in tourism: a review of theoretical approaches and management practices |
| title_full_unstemmed | Place branding in tourism: a review of theoretical approaches and management practices |
| title_short | Place branding in tourism: a review of theoretical approaches and management practices |
| title_sort | place branding in tourism a review of theoretical approaches and management practices |
| topic | place branding brand equity brand assessment destination marketing case studies |
| url | https://tmstudies.net/index.php/ectms/article/view/988/pdf_66 |
| work_keys_str_mv | AT martaalmeydaibanez placebrandingintourismareviewoftheoreticalapproachesandmanagementpractices AT babupgeorge placebrandingintourismareviewoftheoreticalapproachesandmanagementpractices |