Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect
Recent research has discovered a robust bias towards the processing of self-relevant information in perceptual matching. Self-associated stimuli are processed faster and more accurately than other-associated stimuli. Priming of independent or interdependent self-construal can dynamically modulate se...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-02-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/12/2/45 |
| _version_ | 1797482649872236544 |
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| author | Mengyin Jiang Jie Sui |
| author_facet | Mengyin Jiang Jie Sui |
| author_sort | Mengyin Jiang |
| collection | DOAJ |
| description | Recent research has discovered a robust bias towards the processing of self-relevant information in perceptual matching. Self-associated stimuli are processed faster and more accurately than other-associated stimuli. Priming of independent or interdependent self-construal can dynamically modulate self-biases in high-level cognitive tasks. This study explored whether priming of independent/interdependent mindsets can modulate the self-bias effect in perceptual matching. In two experiments, British participants performed a priming task (Experiment 1 using a word-search task—an implicit priming approach, Experiment 2 with a reflective thinking task—an explicit priming method) immediately followed by a perceptual matching task, where they first learned to associate geometric shapes with labels (e.g., circle is you, square is friend, triangle is stranger) and then made judgments on whether shape-label pairs displayed on-screen were the correct associations or not. The analysis in Experiment 1 revealed that priming the interdependent self-construal led to a reduced self-bias effect in perceptual matching in participants who had low bias compared to those with high bias in the neutral/non-priming condition. In contrast, priming the independent self-construal did not modulate the self-bias in perceptual matching. The effects were replicated in Experiment 2. The results indicate that the self is a dynamic concept that can modulate perceptual processing by accessing different cultural contexts. |
| first_indexed | 2024-03-09T22:36:25Z |
| format | Article |
| id | doaj.art-1755aa8db171403c86ed473a431e2e50 |
| institution | Directory Open Access Journal |
| issn | 2076-328X |
| language | English |
| last_indexed | 2024-03-09T22:36:25Z |
| publishDate | 2022-02-01 |
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| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj.art-1755aa8db171403c86ed473a431e2e502023-11-23T18:48:01ZengMDPI AGBehavioral Sciences2076-328X2022-02-011224510.3390/bs12020045Bicultural Minds: A Cultural Priming Approach to the Self-Bias EffectMengyin Jiang0Jie Sui1Academy of Arts and Design, Tsinghua University, Beijing 100084, ChinaSchool of Psychology, University of Aberdeen, Aberdeen AB24 3FX, UKRecent research has discovered a robust bias towards the processing of self-relevant information in perceptual matching. Self-associated stimuli are processed faster and more accurately than other-associated stimuli. Priming of independent or interdependent self-construal can dynamically modulate self-biases in high-level cognitive tasks. This study explored whether priming of independent/interdependent mindsets can modulate the self-bias effect in perceptual matching. In two experiments, British participants performed a priming task (Experiment 1 using a word-search task—an implicit priming approach, Experiment 2 with a reflective thinking task—an explicit priming method) immediately followed by a perceptual matching task, where they first learned to associate geometric shapes with labels (e.g., circle is you, square is friend, triangle is stranger) and then made judgments on whether shape-label pairs displayed on-screen were the correct associations or not. The analysis in Experiment 1 revealed that priming the interdependent self-construal led to a reduced self-bias effect in perceptual matching in participants who had low bias compared to those with high bias in the neutral/non-priming condition. In contrast, priming the independent self-construal did not modulate the self-bias in perceptual matching. The effects were replicated in Experiment 2. The results indicate that the self is a dynamic concept that can modulate perceptual processing by accessing different cultural contexts.https://www.mdpi.com/2076-328X/12/2/45self-biasperceptual matchingprimingcultureindependent self-construalinterdependent self-construal |
| spellingShingle | Mengyin Jiang Jie Sui Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect Behavioral Sciences self-bias perceptual matching priming culture independent self-construal interdependent self-construal |
| title | Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect |
| title_full | Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect |
| title_fullStr | Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect |
| title_full_unstemmed | Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect |
| title_short | Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect |
| title_sort | bicultural minds a cultural priming approach to the self bias effect |
| topic | self-bias perceptual matching priming culture independent self-construal interdependent self-construal |
| url | https://www.mdpi.com/2076-328X/12/2/45 |
| work_keys_str_mv | AT mengyinjiang biculturalmindsaculturalprimingapproachtotheselfbiaseffect AT jiesui biculturalmindsaculturalprimingapproachtotheselfbiaseffect |