Moderating Effects of Craftourism on Place Attachment and Destination Loyalty
<p style="text-align: justify;">Practice of traditional handicrafts play a significant role in enhancing destination attractiveness. Visitors assign considerable weightage to local craft practices to satisfy their desire to participate in the learning and production process, a case o...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2015-09-01
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| Series: | Journal of Indonesian Tourism and Development Studies |
| Online Access: | http://jitode.ub.ac.id/index.php/jitode/article/view/157 |
| _version_ | 1818368100680073216 |
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| author | Arup Kumar Baksi |
| author_facet | Arup Kumar Baksi |
| author_sort | Arup Kumar Baksi |
| collection | DOAJ |
| description | <p style="text-align: justify;">Practice of traditional handicrafts play a significant role in enhancing destination attractiveness. Visitors assign considerable weightage to local craft practices to satisfy their desire to participate in the learning and production process, a case of role-reversal. Promoting this scope of role-reversal has been used by the Destination Marketing Organizations as differentiators. Craftourism has gained considerable momentum. This paper focuses on examining the moderating effects of craftourism on place attachment and destination loyalty. Dimensions of craftourism were identified by applying suitable statistical procedure. The results revealed craftourism, with option for visitors to enact role-reversal, improves the chances of destination loyalty following antecedent effects of place attachment.</p> <p><strong>Keywords: </strong>craftourism, place attachment, destination loyalty, visitor, moderating</p> |
| first_indexed | 2024-12-13T23:02:35Z |
| format | Article |
| id | doaj.art-17862464a3424be6b1b30cc7375ca84a |
| institution | Directory Open Access Journal |
| issn | 2338-1647 |
| language | English |
| last_indexed | 2024-12-13T23:02:35Z |
| publishDate | 2015-09-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Journal of Indonesian Tourism and Development Studies |
| spelling | doaj.art-17862464a3424be6b1b30cc7375ca84a2022-12-21T23:28:22ZengUniversity of BrawijayaJournal of Indonesian Tourism and Development Studies2338-16472015-09-0133158Moderating Effects of Craftourism on Place Attachment and Destination LoyaltyArup Kumar Baksi0Assistant Professor, Dept. of Business Administration, Bengal Institute of Technology & Management, Santiniketan, West Bengal University of Technology, West Bengal, India<p style="text-align: justify;">Practice of traditional handicrafts play a significant role in enhancing destination attractiveness. Visitors assign considerable weightage to local craft practices to satisfy their desire to participate in the learning and production process, a case of role-reversal. Promoting this scope of role-reversal has been used by the Destination Marketing Organizations as differentiators. Craftourism has gained considerable momentum. This paper focuses on examining the moderating effects of craftourism on place attachment and destination loyalty. Dimensions of craftourism were identified by applying suitable statistical procedure. The results revealed craftourism, with option for visitors to enact role-reversal, improves the chances of destination loyalty following antecedent effects of place attachment.</p> <p><strong>Keywords: </strong>craftourism, place attachment, destination loyalty, visitor, moderating</p>http://jitode.ub.ac.id/index.php/jitode/article/view/157 |
| spellingShingle | Arup Kumar Baksi Moderating Effects of Craftourism on Place Attachment and Destination Loyalty Journal of Indonesian Tourism and Development Studies |
| title | Moderating Effects of Craftourism on Place Attachment and Destination Loyalty |
| title_full | Moderating Effects of Craftourism on Place Attachment and Destination Loyalty |
| title_fullStr | Moderating Effects of Craftourism on Place Attachment and Destination Loyalty |
| title_full_unstemmed | Moderating Effects of Craftourism on Place Attachment and Destination Loyalty |
| title_short | Moderating Effects of Craftourism on Place Attachment and Destination Loyalty |
| title_sort | moderating effects of craftourism on place attachment and destination loyalty |
| url | http://jitode.ub.ac.id/index.php/jitode/article/view/157 |
| work_keys_str_mv | AT arupkumarbaksi moderatingeffectsofcraftourismonplaceattachmentanddestinationloyalty |