Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice Experiment
To help meet the increased requirements for critical nutrients during and around pregnancy, supplementation with essential nutrients is recommended. This study aims to determine how the previous awareness of nutrient health benefits and/or the provision of this information influences the importance...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-04-01
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| Series: | Nutrients |
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| Online Access: | https://www.mdpi.com/2072-6643/14/9/1707 |
| _version_ | 1797503425247707136 |
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| author | Lenka Malek Wendy J. Umberger Shao-Jia Zhou Elisabeth Huynh Maria Makrides |
| author_facet | Lenka Malek Wendy J. Umberger Shao-Jia Zhou Elisabeth Huynh Maria Makrides |
| author_sort | Lenka Malek |
| collection | DOAJ |
| description | To help meet the increased requirements for critical nutrients during and around pregnancy, supplementation with essential nutrients is recommended. This study aims to determine how the previous awareness of nutrient health benefits and/or the provision of this information influences the importance placed on nutrients (folate, iodine, omega-3 fatty acids, and vitamin D) when choosing between dietary supplement products for pregnancy. Discrete choice experiment data were collected as part of a cross-sectional online survey administered to 857 pregnant women living in Australia. Four segments of women were identified that differ in their preference criteria when choosing among dietary supplement products for pregnancy. When choosing between products, the reinforcement of perceived health benefits (i.e., showing information on health benefits to those already aware of the benefits) was most effective at increasing the importance of folate (in all segments) and iodine (in two segments, 63% of the sample). Neither prior awareness of health benefits alone nor information provided at the point-of-purchase without prior awareness were enough to increase the importance of folate. Our findings suggest a need for simultaneous strategies that (1) provide information on health benefits before purchase and (2) ensure that information on health benefits is available at the point-of-purchase. |
| first_indexed | 2024-03-10T03:50:27Z |
| format | Article |
| id | doaj.art-17a286a6e7d14831b5c2bfc3ca6e647a |
| institution | Directory Open Access Journal |
| issn | 2072-6643 |
| language | English |
| last_indexed | 2024-03-10T03:50:27Z |
| publishDate | 2022-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Nutrients |
| spelling | doaj.art-17a286a6e7d14831b5c2bfc3ca6e647a2023-11-23T08:57:16ZengMDPI AGNutrients2072-66432022-04-01149170710.3390/nu14091707Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice ExperimentLenka Malek0Wendy J. Umberger1Shao-Jia Zhou2Elisabeth Huynh3Maria Makrides4Centre for Global Food and Resources, Faculty of Arts, Business, Law and Economics, The University of Adelaide, Level 6 NEXUS 10 Tower, 10 Pulteney Street, Adelaide, SA 5005, AustraliaCentre for Global Food and Resources, Faculty of Arts, Business, Law and Economics, The University of Adelaide, Level 6 NEXUS 10 Tower, 10 Pulteney Street, Adelaide, SA 5005, AustraliaSchool of Agriculture, Food and Wine, Waite Campus, The University of Adelaide, PMB 1, Adelaide, SA 5064, AustraliaDepartment of Health Services Research and Policy, National Centre for Epidemiology and Population Health, ANU College of Health and Medicine, Australian National University, Acton, ACT 2006, AustraliaSchool of Agriculture, Food and Wine, Waite Campus, The University of Adelaide, PMB 1, Adelaide, SA 5064, AustraliaTo help meet the increased requirements for critical nutrients during and around pregnancy, supplementation with essential nutrients is recommended. This study aims to determine how the previous awareness of nutrient health benefits and/or the provision of this information influences the importance placed on nutrients (folate, iodine, omega-3 fatty acids, and vitamin D) when choosing between dietary supplement products for pregnancy. Discrete choice experiment data were collected as part of a cross-sectional online survey administered to 857 pregnant women living in Australia. Four segments of women were identified that differ in their preference criteria when choosing among dietary supplement products for pregnancy. When choosing between products, the reinforcement of perceived health benefits (i.e., showing information on health benefits to those already aware of the benefits) was most effective at increasing the importance of folate (in all segments) and iodine (in two segments, 63% of the sample). Neither prior awareness of health benefits alone nor information provided at the point-of-purchase without prior awareness were enough to increase the importance of folate. Our findings suggest a need for simultaneous strategies that (1) provide information on health benefits before purchase and (2) ensure that information on health benefits is available at the point-of-purchase.https://www.mdpi.com/2072-6643/14/9/1707dietary supplementsfolic acidiodinenutrition knowledgediscrete choice experimenthealth benefits |
| spellingShingle | Lenka Malek Wendy J. Umberger Shao-Jia Zhou Elisabeth Huynh Maria Makrides Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice Experiment Nutrients dietary supplements folic acid iodine nutrition knowledge discrete choice experiment health benefits |
| title | Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice Experiment |
| title_full | Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice Experiment |
| title_fullStr | Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice Experiment |
| title_full_unstemmed | Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice Experiment |
| title_short | Testing the Impact of Familiarity with Health Benefits Information on Dietary Supplement Choice in Pregnancy: An Online Choice Experiment |
| title_sort | testing the impact of familiarity with health benefits information on dietary supplement choice in pregnancy an online choice experiment |
| topic | dietary supplements folic acid iodine nutrition knowledge discrete choice experiment health benefits |
| url | https://www.mdpi.com/2072-6643/14/9/1707 |
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