Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry
This qualitative research study aims at re-conceptualizing intimate co-creation on the basis of a qualitative data analysis. Hence, along with a latest conceptualization, theory of intimation co-creation has been empirically examined in this study. Based on the qualitative research approach of inte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Management and Technology
2021-12-01
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| Series: | Journal of Management and Research |
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| Online Access: | https://ojs.umt.edu.pk/index.php/jmr/article/view/1119 |
| _version_ | 1798042232814567424 |
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| author | Muhammad Umar Shahzad Amir Ishaque |
| author_facet | Muhammad Umar Shahzad Amir Ishaque |
| author_sort | Muhammad Umar Shahzad |
| collection | DOAJ |
| description |
This qualitative research study aims at re-conceptualizing intimate co-creation on the basis of a qualitative data analysis. Hence, along with a latest conceptualization, theory of intimation co-creation has been empirically examined in this study. Based on the qualitative research approach of interpretive phenomenological analysis, qualitative data obtained from eight in-depth interviews was transcribed and coded in QDA Miner Lite software for analysis. Results found that five emerging themes represent the phenomenon of intimate co-creation. Furthermore, the contribution of this study was that a new research framework on intimate co-creation has been developed in which antecedents and potential outcomes of intimate co-creation have been identified. Propositions have been given as well to elaborate the relationship of antecedents and outcomes of intimate co-creation for future research direction.
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| first_indexed | 2024-04-11T22:32:38Z |
| format | Article |
| id | doaj.art-17d2a5afbabc41da92e941b029fb33bc |
| institution | Directory Open Access Journal |
| issn | 2218-2705 2519-7924 |
| language | English |
| last_indexed | 2024-04-11T22:32:38Z |
| publishDate | 2021-12-01 |
| publisher | University of Management and Technology |
| record_format | Article |
| series | Journal of Management and Research |
| spelling | doaj.art-17d2a5afbabc41da92e941b029fb33bc2022-12-22T03:59:18ZengUniversity of Management and TechnologyJournal of Management and Research2218-27052519-79242021-12-018210.29145/jmr/82/01Antecedents and Outcomes of Intimate Co-creation: A Qualitative InquiryMuhammad Umar Shahzad0Amir Ishaque1Air University School of Management, Pakistan.Air University School of Management, Pakistan. This qualitative research study aims at re-conceptualizing intimate co-creation on the basis of a qualitative data analysis. Hence, along with a latest conceptualization, theory of intimation co-creation has been empirically examined in this study. Based on the qualitative research approach of interpretive phenomenological analysis, qualitative data obtained from eight in-depth interviews was transcribed and coded in QDA Miner Lite software for analysis. Results found that five emerging themes represent the phenomenon of intimate co-creation. Furthermore, the contribution of this study was that a new research framework on intimate co-creation has been developed in which antecedents and potential outcomes of intimate co-creation have been identified. Propositions have been given as well to elaborate the relationship of antecedents and outcomes of intimate co-creation for future research direction. https://ojs.umt.edu.pk/index.php/jmr/article/view/1119intimate co-creationco-creationidea disclosureinterpretive phenomenological analysis (IPA)collaborationqualitative inquiry |
| spellingShingle | Muhammad Umar Shahzad Amir Ishaque Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry Journal of Management and Research intimate co-creation co-creation idea disclosure interpretive phenomenological analysis (IPA) collaboration qualitative inquiry |
| title | Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry |
| title_full | Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry |
| title_fullStr | Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry |
| title_full_unstemmed | Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry |
| title_short | Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry |
| title_sort | antecedents and outcomes of intimate co creation a qualitative inquiry |
| topic | intimate co-creation co-creation idea disclosure interpretive phenomenological analysis (IPA) collaboration qualitative inquiry |
| url | https://ojs.umt.edu.pk/index.php/jmr/article/view/1119 |
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