Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi

Objective: The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods...

Full description

Bibliographic Details
Main Authors: Sarfraz Masih, Laila Gulzar
Format: Article
Language:English
Published: Dow University of Health Sciences 2016-08-01
Series:Journal of the Dow University of Health Sciences
Subjects:
Online Access:http://www.jduhs.com/index.php/jduhs/article/view/373
_version_ 1819057477106270208
author Sarfraz Masih
Laila Gulzar
author_facet Sarfraz Masih
Laila Gulzar
author_sort Sarfraz Masih
collection DOAJ
description Objective: The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods: A convenience sample of 281 diploma- prepared nurses' from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self-developed demographic tool. Result: The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool. Conclusion:Nurses Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost-effective organizational nursing management.
first_indexed 2024-12-21T13:39:55Z
format Article
id doaj.art-17db75b6d43f4a7e981344b40833b105
institution Directory Open Access Journal
issn 1995-2198
2410-2180
language English
last_indexed 2024-12-21T13:39:55Z
publishDate 2016-08-01
publisher Dow University of Health Sciences
record_format Article
series Journal of the Dow University of Health Sciences
spelling doaj.art-17db75b6d43f4a7e981344b40833b1052022-12-21T19:02:03ZengDow University of Health SciencesJournal of the Dow University of Health Sciences1995-21982410-21802016-08-01102707410.36570/jduhs.2016.2.404373Nurses' Self Perception about their Public Image in a Metropolitan City, KarachiSarfraz Masih0Laila Gulzar1Institute of Nursing, Dow University of Health Sciences, Ojha Campus, Karachi, Pakistan.Ravenswood Family Health Center, East palo Alto, CA, Visiting Professor, Aga Khan University School of Nursing, Karachi, PakistanObjective: The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods: A convenience sample of 281 diploma- prepared nurses' from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self-developed demographic tool. Result: The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool. Conclusion:Nurses Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost-effective organizational nursing management.http://www.jduhs.com/index.php/jduhs/article/view/373nursesnursing professionself perceptionpublic image.
spellingShingle Sarfraz Masih
Laila Gulzar
Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
Journal of the Dow University of Health Sciences
nurses
nursing profession
self perception
public image.
title Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_full Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_fullStr Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_full_unstemmed Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_short Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_sort nurses self perception about their public image in a metropolitan city karachi
topic nurses
nursing profession
self perception
public image.
url http://www.jduhs.com/index.php/jduhs/article/view/373
work_keys_str_mv AT sarfrazmasih nursesselfperceptionabouttheirpublicimageinametropolitancitykarachi
AT lailagulzar nursesselfperceptionabouttheirpublicimageinametropolitancitykarachi