Elements and principles of a strategic communication approach to health promotion in a multicultural context
Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if de...
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| Format: | Article |
| Language: | English |
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University of the Free State
2005-01-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/1051 |
| _version_ | 1797258137371148288 |
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| author | Luc Pauwels |
| author_facet | Luc Pauwels |
| author_sort | Luc Pauwels |
| collection | DOAJ |
| description |
Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if developed in concert with other instruments and aspects of health care. Such a complex undertaking calls for a strategic and integrated approach involving many different types of expertise and research. This article briefly introduces a broad model for strategic health communication planning that is firmly grounded in the issue of health care at large. The focus then narrows to a discussion of certain aspects of health communication planning in a multicultural environment. To this end, some concrete suggestions are provided to assist policymakers, fieldworkers and researchers in evaluating or setting up effective communications in a health context.
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| first_indexed | 2024-04-24T22:48:45Z |
| format | Article |
| id | doaj.art-17e33741b69c44b794b2f336bf7abcde |
| institution | Directory Open Access Journal |
| issn | 0587-2405 2415-0479 |
| language | English |
| last_indexed | 2024-04-24T22:48:45Z |
| publishDate | 2005-01-01 |
| publisher | University of the Free State |
| record_format | Article |
| series | Acta Academica |
| spelling | doaj.art-17e33741b69c44b794b2f336bf7abcde2024-03-18T11:07:37ZengUniversity of the Free StateActa Academica0587-24052415-04792005-01-01110.38140/aa.v0i1.1051Elements and principles of a strategic communication approach to health promotion in a multicultural contextLuc Pauwels0University of Antwerp, Belgium Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if developed in concert with other instruments and aspects of health care. Such a complex undertaking calls for a strategic and integrated approach involving many different types of expertise and research. This article briefly introduces a broad model for strategic health communication planning that is firmly grounded in the issue of health care at large. The focus then narrows to a discussion of certain aspects of health communication planning in a multicultural environment. To this end, some concrete suggestions are provided to assist policymakers, fieldworkers and researchers in evaluating or setting up effective communications in a health context. http://196.255.246.28/index.php/aa/article/view/1051 |
| spellingShingle | Luc Pauwels Elements and principles of a strategic communication approach to health promotion in a multicultural context Acta Academica |
| title | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
| title_full | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
| title_fullStr | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
| title_full_unstemmed | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
| title_short | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
| title_sort | elements and principles of a strategic communication approach to health promotion in a multicultural context |
| url | http://196.255.246.28/index.php/aa/article/view/1051 |
| work_keys_str_mv | AT lucpauwels elementsandprinciplesofastrategiccommunicationapproachtohealthpromotioninamulticulturalcontext |