Elements and principles of a strategic communication approach to health promotion in a multicultural context
Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if de...
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Format: | Article |
Language: | English |
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University of the Free State
2005-01-01
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Series: | Acta Academica |
Online Access: | http://196.255.246.28/index.php/aa/article/view/1051 |
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author | Luc Pauwels |
author_facet | Luc Pauwels |
author_sort | Luc Pauwels |
collection | DOAJ |
description |
Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if developed in concert with other instruments and aspects of health care. Such a complex undertaking calls for a strategic and integrated approach involving many different types of expertise and research. This article briefly introduces a broad model for strategic health communication planning that is firmly grounded in the issue of health care at large. The focus then narrows to a discussion of certain aspects of health communication planning in a multicultural environment. To this end, some concrete suggestions are provided to assist policymakers, fieldworkers and researchers in evaluating or setting up effective communications in a health context.
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first_indexed | 2024-04-24T22:48:45Z |
format | Article |
id | doaj.art-17e33741b69c44b794b2f336bf7abcde |
institution | Directory Open Access Journal |
issn | 0587-2405 2415-0479 |
language | English |
last_indexed | 2024-04-24T22:48:45Z |
publishDate | 2005-01-01 |
publisher | University of the Free State |
record_format | Article |
series | Acta Academica |
spelling | doaj.art-17e33741b69c44b794b2f336bf7abcde2024-03-18T11:07:37ZengUniversity of the Free StateActa Academica0587-24052415-04792005-01-01110.38140/aa.v0i1.1051Elements and principles of a strategic communication approach to health promotion in a multicultural contextLuc Pauwels0University of Antwerp, Belgium Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if developed in concert with other instruments and aspects of health care. Such a complex undertaking calls for a strategic and integrated approach involving many different types of expertise and research. This article briefly introduces a broad model for strategic health communication planning that is firmly grounded in the issue of health care at large. The focus then narrows to a discussion of certain aspects of health communication planning in a multicultural environment. To this end, some concrete suggestions are provided to assist policymakers, fieldworkers and researchers in evaluating or setting up effective communications in a health context. http://196.255.246.28/index.php/aa/article/view/1051 |
spellingShingle | Luc Pauwels Elements and principles of a strategic communication approach to health promotion in a multicultural context Acta Academica |
title | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
title_full | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
title_fullStr | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
title_full_unstemmed | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
title_short | Elements and principles of a strategic communication approach to health promotion in a multicultural context |
title_sort | elements and principles of a strategic communication approach to health promotion in a multicultural context |
url | http://196.255.246.28/index.php/aa/article/view/1051 |
work_keys_str_mv | AT lucpauwels elementsandprinciplesofastrategiccommunicationapproachtohealthpromotioninamulticulturalcontext |