(Un)intended consequences of networking on individual and network-level efficiency

Abstract Research shows that individuals benefit from setting up their personal networks strategically. There are two fundamental networking approaches: structural change, which involves the addition and deletion of communication ties, and frequency change, which means an increase or decrease of com...

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Main Authors: Kyosuke Tanaka, Emőke-Ágnes Horvát
Format: Article
Language:English
Published: SpringerOpen 2019-09-01
Series:Applied Network Science
Subjects:
Online Access:http://link.springer.com/article/10.1007/s41109-019-0196-2
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author Kyosuke Tanaka
Emőke-Ágnes Horvát
author_facet Kyosuke Tanaka
Emőke-Ágnes Horvát
author_sort Kyosuke Tanaka
collection DOAJ
description Abstract Research shows that individuals benefit from setting up their personal networks strategically. There are two fundamental networking approaches: structural change, which involves the addition and deletion of communication ties, and frequency change, which means an increase or decrease of communication on existing ties. Existing literature has focused predominantly on structural change, leaving the potential of frequency change understudied. To investigate the differential effects of structural and frequency change on the efficiency of information flow through a network, we conduct simulations of networking approaches on a diverse set of real-world directed weighted communication networks. Our results indicate that, overall, frequency change is associated with higher efficiency than structural change in all but one of the studied cases. Structural change has a strong direct effect on individuals who actively modify their personal network. Surprisingly, our simulations also show that the indirect effects of frequency change (i.e., an individual’s ties are reshaped due to others’ actions) can exceed direct ones. Our results highlight the value of the so far less studied frequency change and suggest that using targeted network alterations can result in gains for information flow at the scale of the entire network.
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spelling doaj.art-17f359777dc047da869a9b39134727fa2022-12-21T19:32:12ZengSpringerOpenApplied Network Science2364-82282019-09-014112110.1007/s41109-019-0196-2(Un)intended consequences of networking on individual and network-level efficiencyKyosuke Tanaka0Emőke-Ágnes Horvát1Northwestern University, School of CommunicationNorthwestern University, School of CommunicationAbstract Research shows that individuals benefit from setting up their personal networks strategically. There are two fundamental networking approaches: structural change, which involves the addition and deletion of communication ties, and frequency change, which means an increase or decrease of communication on existing ties. Existing literature has focused predominantly on structural change, leaving the potential of frequency change understudied. To investigate the differential effects of structural and frequency change on the efficiency of information flow through a network, we conduct simulations of networking approaches on a diverse set of real-world directed weighted communication networks. Our results indicate that, overall, frequency change is associated with higher efficiency than structural change in all but one of the studied cases. Structural change has a strong direct effect on individuals who actively modify their personal network. Surprisingly, our simulations also show that the indirect effects of frequency change (i.e., an individual’s ties are reshaped due to others’ actions) can exceed direct ones. Our results highlight the value of the so far less studied frequency change and suggest that using targeted network alterations can result in gains for information flow at the scale of the entire network.http://link.springer.com/article/10.1007/s41109-019-0196-2Communication networksEfficiencyEdge alterationReciprocityTriadic closureComputer simulations
spellingShingle Kyosuke Tanaka
Emőke-Ágnes Horvát
(Un)intended consequences of networking on individual and network-level efficiency
Applied Network Science
Communication networks
Efficiency
Edge alteration
Reciprocity
Triadic closure
Computer simulations
title (Un)intended consequences of networking on individual and network-level efficiency
title_full (Un)intended consequences of networking on individual and network-level efficiency
title_fullStr (Un)intended consequences of networking on individual and network-level efficiency
title_full_unstemmed (Un)intended consequences of networking on individual and network-level efficiency
title_short (Un)intended consequences of networking on individual and network-level efficiency
title_sort un intended consequences of networking on individual and network level efficiency
topic Communication networks
Efficiency
Edge alteration
Reciprocity
Triadic closure
Computer simulations
url http://link.springer.com/article/10.1007/s41109-019-0196-2
work_keys_str_mv AT kyosuketanaka unintendedconsequencesofnetworkingonindividualandnetworklevelefficiency
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