Relationship between perceived value, student experience, and university reputation: structural equation modeling
Abstract Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quality accreditations. Its impact on the process and pur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02272-y |
| _version_ | 1797637022902386688 |
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| author | Marelby Amado Alfredo Guzmán Fernando Juarez |
| author_facet | Marelby Amado Alfredo Guzmán Fernando Juarez |
| author_sort | Marelby Amado |
| collection | DOAJ |
| description | Abstract Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quality accreditations. Its impact on the process and purchasing behavior of educational services is recognized. For this reason, this research aims to relate the three constructs in higher education institutions and compare their behavior both in high-quality accredited universities and in non-accredited ones in order to identify the incidence of accreditation. The research used an analysis of the data by structural equations model and the results showed that both the student’s experience and the perceived value influence reputation. Meantime, the student’s experience influences the perceived value and no differences are evident in the model because of the accreditation in high quality. |
| first_indexed | 2024-03-11T12:42:26Z |
| format | Article |
| id | doaj.art-1801983d9fab477d996a28d68b8ff5c4 |
| institution | Directory Open Access Journal |
| issn | 2662-9992 |
| language | English |
| last_indexed | 2024-03-11T12:42:26Z |
| publishDate | 2023-11-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj.art-1801983d9fab477d996a28d68b8ff5c42023-11-05T12:10:40ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-11-0110111310.1057/s41599-023-02272-yRelationship between perceived value, student experience, and university reputation: structural equation modelingMarelby Amado0Alfredo Guzmán1Fernando Juarez2Business School, Universidad del RosarioCorporación Universitaria de AsturiasBusiness School, Universidad del RosarioAbstract Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quality accreditations. Its impact on the process and purchasing behavior of educational services is recognized. For this reason, this research aims to relate the three constructs in higher education institutions and compare their behavior both in high-quality accredited universities and in non-accredited ones in order to identify the incidence of accreditation. The research used an analysis of the data by structural equations model and the results showed that both the student’s experience and the perceived value influence reputation. Meantime, the student’s experience influences the perceived value and no differences are evident in the model because of the accreditation in high quality.https://doi.org/10.1057/s41599-023-02272-y |
| spellingShingle | Marelby Amado Alfredo Guzmán Fernando Juarez Relationship between perceived value, student experience, and university reputation: structural equation modeling Humanities & Social Sciences Communications |
| title | Relationship between perceived value, student experience, and university reputation: structural equation modeling |
| title_full | Relationship between perceived value, student experience, and university reputation: structural equation modeling |
| title_fullStr | Relationship between perceived value, student experience, and university reputation: structural equation modeling |
| title_full_unstemmed | Relationship between perceived value, student experience, and university reputation: structural equation modeling |
| title_short | Relationship between perceived value, student experience, and university reputation: structural equation modeling |
| title_sort | relationship between perceived value student experience and university reputation structural equation modeling |
| url | https://doi.org/10.1057/s41599-023-02272-y |
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