Potential lessons from Chinese businesses and platforms for online networking and marketing: An exploratory study
This study aims to investigate the potential for improving New Zealand small-and-medium sized enterprises’ (SMEs) digital marketing strategies by learning the different approaches from their Chinese counterparts. Digital marketing is an important topic, especially after the pandemic of the last two...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-01-01
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| Series: | Social Sciences and Humanities Open |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291122000286 |