Digital Innovation Strategies in Mature Markets:
Marketing research has long been concerned with the characteristics of markets in which businesses are conducted. In particular, it has been argued that one should focus on growing markets and avoid entering mature markets. Innovation is difficult in a mature market; therefore, businesses easily get...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.023/_html/-char/en |