An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China
The reduction of carbon emissions in the power industry will play a vital role in global decarbonization. The power industry has three main strategies to achieve this reduction in emissions: to implement lean marketing strategies that effectively target users of power and encourage them to adopt dec...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-05-01
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| Series: | Energies |
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| Online Access: | https://www.mdpi.com/1996-1073/15/11/3986 |
| _version_ | 1827665168631332864 |
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| author | Xiying Gao Yan Guan Dianjia Sun Li Liu Jiaxuan Yang Zhibin Wang Ziwei Guo Yue Wang Gangjun Gong |
| author_facet | Xiying Gao Yan Guan Dianjia Sun Li Liu Jiaxuan Yang Zhibin Wang Ziwei Guo Yue Wang Gangjun Gong |
| author_sort | Xiying Gao |
| collection | DOAJ |
| description | The reduction of carbon emissions in the power industry will play a vital role in global decarbonization. The power industry has three main strategies to achieve this reduction in emissions: to implement lean marketing strategies that effectively target users of power and encourage them to adopt decarbonizing technologies and services; to optimize the efficiency of these users of power; and to improve the efficiency of renewable energy sources. This paper establishes a comprehensive evaluation system of indexed data from power industry customers for the development of lean marketing strategies. This system evaluates indexes derived from customer data on renewable energy sources, carbon emissions, energy efficiency, and customer credit. It adopts the DEMATEL–CRITIC combination weight assignment and VIKOR method for system evaluation and conducts simulation experiments on customer data in a region of Northeastern China to give an example of how this method could be applied in practice to lean marketing. The results show that the evaluation system proposed in this paper can govern the lean marketing decision-making of power sales enterprises. |
| first_indexed | 2024-03-10T01:21:37Z |
| format | Article |
| id | doaj.art-184aada00cc14aa3aeee4730f9c5ebb6 |
| institution | Directory Open Access Journal |
| issn | 1996-1073 |
| language | English |
| last_indexed | 2024-03-10T01:21:37Z |
| publishDate | 2022-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Energies |
| spelling | doaj.art-184aada00cc14aa3aeee4730f9c5ebb62023-11-23T13:58:25ZengMDPI AGEnergies1996-10732022-05-011511398610.3390/en15113986An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast ChinaXiying Gao0Yan Guan1Dianjia Sun2Li Liu3Jiaxuan Yang4Zhibin Wang5Ziwei Guo6Yue Wang7Gangjun Gong8Marketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, ChinaMarketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, ChinaMarketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, ChinaSchool of Science, Beijing Information Science & Technology University, Haidian District, Beijing 100192, ChinaBeijing Energy and Power Information Security Engineering Technology Research Center, North China Electric Power University, Changping District, Beijing 102206, ChinaMarketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, ChinaMarketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, ChinaMarketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, ChinaBeijing Energy and Power Information Security Engineering Technology Research Center, North China Electric Power University, Changping District, Beijing 102206, ChinaThe reduction of carbon emissions in the power industry will play a vital role in global decarbonization. The power industry has three main strategies to achieve this reduction in emissions: to implement lean marketing strategies that effectively target users of power and encourage them to adopt decarbonizing technologies and services; to optimize the efficiency of these users of power; and to improve the efficiency of renewable energy sources. This paper establishes a comprehensive evaluation system of indexed data from power industry customers for the development of lean marketing strategies. This system evaluates indexes derived from customer data on renewable energy sources, carbon emissions, energy efficiency, and customer credit. It adopts the DEMATEL–CRITIC combination weight assignment and VIKOR method for system evaluation and conducts simulation experiments on customer data in a region of Northeastern China to give an example of how this method could be applied in practice to lean marketing. The results show that the evaluation system proposed in this paper can govern the lean marketing decision-making of power sales enterprises.https://www.mdpi.com/1996-1073/15/11/3986comprehensive evaluation indexDEAMTEL–CRITICVIKORrenewable energy consumptionenergy lean marketing |
| spellingShingle | Xiying Gao Yan Guan Dianjia Sun Li Liu Jiaxuan Yang Zhibin Wang Ziwei Guo Yue Wang Gangjun Gong An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China Energies comprehensive evaluation index DEAMTEL–CRITIC VIKOR renewable energy consumption energy lean marketing |
| title | An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China |
| title_full | An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China |
| title_fullStr | An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China |
| title_full_unstemmed | An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China |
| title_short | An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China |
| title_sort | ecological power lean comprehensive marketing evaluation system based on dematel critic and vikor a case study of power users in northeast china |
| topic | comprehensive evaluation index DEAMTEL–CRITIC VIKOR renewable energy consumption energy lean marketing |
| url | https://www.mdpi.com/1996-1073/15/11/3986 |
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