A DEMATEL-ISM Integrated Modeling Approach of Influencing Factors Shaping Destination Image in the Tourism Industry

A DEMATEL-ISM Integrated Modeling Approach of Influencing Factors Shaping Destination Image in the Tourism Industry

Tourism is an upcoming industry with a high potential for future growth. Many factors influencing destination image (DI) are affecting tourism development. Therefore, studying factors influencing DI is essential. This research study aims to model the factors influencing DI in the tourism industry. A...

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Bibliographic Details
Main Authors: Ammar Y. Alqahtani, Anas A. Makki
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Administrative Sciences
Subjects:
tourism industry
destination image
influencing factors
DEMETAL
ISM
MICMAC
Online Access:https://www.mdpi.com/2076-3387/13/9/201

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