Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior
“Green innovation” and “green products” are buzzwords in the current era. However, consumers habitually resist innovative appliances that differ from the conventional ones. This study investigates the influence of green innovation practices on consumer resistance to green innovation products and the...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-10-01
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| Series: | Journal of Innovation & Knowledge |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X22001159 |
| _version_ | 1811232705828880384 |
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| author | Muhammad Aamir Shafique Khan Jianguo Du Haider Ali Malik Marhana Mohamed Anuar Mahir Pradana Mohd Rafi Bin Yaacob |
| author_facet | Muhammad Aamir Shafique Khan Jianguo Du Haider Ali Malik Marhana Mohamed Anuar Mahir Pradana Mohd Rafi Bin Yaacob |
| author_sort | Muhammad Aamir Shafique Khan |
| collection | DOAJ |
| description | “Green innovation” and “green products” are buzzwords in the current era. However, consumers habitually resist innovative appliances that differ from the conventional ones. This study investigates the influence of green innovation practices on consumer resistance to green innovation products and the moderating influence of environmental awareness and pro-environmental behaviors based on the diffusion of innovation and expectation theories. A cross-sectional online survey of 750 SME employees revealed numerous significant causal associations between green innovation practices and consumer resistance to green product innovation. Additionally, the moderating effect of environmental awareness and pro-environmental behavior was assessed. The results supported the predicted moderating relationships. This study contributes to the body of knowledge for green product manufacturers worldwide and provides key insights to the SMEs. This study also has several theoretical and practical implications as well as the future research prospects. |
| first_indexed | 2024-04-12T11:07:35Z |
| format | Article |
| id | doaj.art-18521728174c48a98a01bdedb94d1abe |
| institution | Directory Open Access Journal |
| issn | 2444-569X |
| language | English |
| last_indexed | 2024-04-12T11:07:35Z |
| publishDate | 2022-10-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Innovation & Knowledge |
| spelling | doaj.art-18521728174c48a98a01bdedb94d1abe2022-12-22T03:35:42ZengElsevierJournal of Innovation & Knowledge2444-569X2022-10-0174100280Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behaviorMuhammad Aamir Shafique Khan0Jianguo Du1Haider Ali Malik2Marhana Mohamed Anuar3Mahir Pradana4Mohd Rafi Bin Yaacob5School of Management, Jiangsu University, 301-Xuefu Lu, Zhenjiang, Jiangsu, China; Lahore Business School, The University of Lahore, Punjab, PakistanSchool of Management, Jiangsu University, 301-Xuefu Lu, Zhenjiang, Jiangsu, China; Corresponding author.FAST School of Management, National University of Computer and Emerging Sciences, Islamabad, PakistanFaculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Kuala Nerus, Terengganu, MalaysiaDepartment of Business Administration, Faculty of Communication and Business, Telkom University Bandung, IndonesiaFaculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia“Green innovation” and “green products” are buzzwords in the current era. However, consumers habitually resist innovative appliances that differ from the conventional ones. This study investigates the influence of green innovation practices on consumer resistance to green innovation products and the moderating influence of environmental awareness and pro-environmental behaviors based on the diffusion of innovation and expectation theories. A cross-sectional online survey of 750 SME employees revealed numerous significant causal associations between green innovation practices and consumer resistance to green product innovation. Additionally, the moderating effect of environmental awareness and pro-environmental behavior was assessed. The results supported the predicted moderating relationships. This study contributes to the body of knowledge for green product manufacturers worldwide and provides key insights to the SMEs. This study also has several theoretical and practical implications as well as the future research prospects.http://www.sciencedirect.com/science/article/pii/S2444569X22001159O3M0 |
| spellingShingle | Muhammad Aamir Shafique Khan Jianguo Du Haider Ali Malik Marhana Mohamed Anuar Mahir Pradana Mohd Rafi Bin Yaacob Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior Journal of Innovation & Knowledge O3 M0 |
| title | Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior |
| title_full | Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior |
| title_fullStr | Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior |
| title_full_unstemmed | Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior |
| title_short | Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior |
| title_sort | green innovation practices and consumer resistance to green innovation products moderating role of environmental knowledge and pro environmental behavior |
| topic | O3 M0 |
| url | http://www.sciencedirect.com/science/article/pii/S2444569X22001159 |
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