Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior

Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior

“Green innovation” and “green products” are buzzwords in the current era. However, consumers habitually resist innovative appliances that differ from the conventional ones. This study investigates the influence of green innovation practices on consumer resistance to green innovation products and the...

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Bibliographic Details
Main Authors:	Muhammad Aamir Shafique Khan, Jianguo Du, Haider Ali Malik, Marhana Mohamed Anuar, Mahir Pradana, Mohd Rafi Bin Yaacob
Format:	Article
Language:	English
Published:	Elsevier 2022-10-01
Series:	Journal of Innovation & Knowledge
Subjects:	O3 M0
Online Access:	http://www.sciencedirect.com/science/article/pii/S2444569X22001159

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