THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES

THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES

The culinary business is faced with high competition to keep their customers, these conditions cause Javanese Restaurant expected to create customer retention through service quality. Therefore, this study aims to determine the relation of service quality, commitment, and satisfaction on customer re...

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Bibliographic Details
Main Authors: Sulva Widya Sari, Sunaryo Sunaryo, Mugiono Mugiono
Format: Article
Language:English
Published: University of Brawijaya 2018-11-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Commitment
satisfaction
service quality
customer retention
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1364

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